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When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. So as Kara, Soleil and I debated the future we realized we’d have to fund the company to build out its product lines to drive more repeat consumption. Along came Seedling.

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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. When is it time to apply for a trademark. Hiring an attorney.

Hiring 133
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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Simply type in the name of your company, brand, products, or services, and make sure to search for “[company name] reports,” “[product name] reviews,” and other appropriate keywords. Figuring out how users perceive your business right now can be determined by conducting thorough Google research.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My partner and I joked about being night owls so it all came together to become Infinite Owl Marketing and Design Studio, our full-service marketing agency for content and creative strategy and execution. I had three goals: match the name for the intended industry and make the name easy to remember. Kimberly Urosek.

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10 Startup Shortcuts That Will Be Back To Haunt You

Startup Professionals Musings

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Rely on informal agreements with partners. The same principles apply to strategic partners.

Startup 265
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Many Startups Stumble on International Cultures

Startup Professionals Musings

I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Unfortunately my prediction turned out to be true, she felt harassed by one or more of our business partners and left the group shortly thereafter. Watch your product naming.

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10 Avoidable Mistakes Cause Entrepreneurs Much Pain

Startup Professionals Musings

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Rely on informal agreements with partners. The same principles apply to strategic partners.