Both Sides of the Table

MARCH 5, 2010

Jason Calacanis started this initiative in response to the pay-to-play network of angel events that he despised. Still, I think that to succeed they really need to focus on vertical niches where they can differentiate and have more focus on content quality and user acquisition. I first met the team at TechCrunch50.

San Francisco 254

San Francisco Technical Review Los Angeles Software Review 254

ConversionXL

OCTOBER 19, 2021

We’ll look at how to thrive with organic content and how to extend your reach with pay-to-play. Interestingly, vertical videos have a higher engagement rate than landscape and square videos. With organic reach hard to come by, paying for ads is likely a matter of time. Image source. By comparison, only 1.7%

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

NOVEMBER 28, 2022

TikTok Ads are TikTok’s pay-to-play offering for businesses. By taking advantage of TikTok’s vertical split-screen, the ad cleverly demonstrates the before and after effects of the product to show its USP. Shoot videos vertically in 9:16 aspect ratio. What are TikTok Ads? million impressions and 1.3 Keep videos short.

Customer 102

Customer Viral Audience Campaign 102

Duct Tape Marketing

FEBRUARY 19, 2019

The disintermediation potential there in what’s happening today in certain verticals is absolutely a byproduct. I think for local marketers, I think one important thing to do is understand depending on the vertical that they play in and the geography, right? John Jantsch: At what point does this all become pay to play?

SEO 54

SEO Vertical Non-Compete Search 54