Recapping Q2 2017: Portfolio News and Activities

Version One Ventures

Q2 has been busy for Version One and our portfolio companies – here’s a quick recap of select news coverage, funding announcements, and product updates (at least the things we can announce publicly): . Portfolio Companies in the News. Last but not least, Mattermark announced that they are part of the Salesforce AppExchange and launched their free iPhone app, and free company/people search. We hope everyone had a great Canada Day and/or Fourth of July!

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.

Trending Sources

Duck Duck Go Passed 1mm Searches Per Day

A VC : Venture Capital and Technology

I'm a bit late with this news about our portfolio company Duck Duck Go but I am super excited about it so I'm posting it anyway. I'll let a tweet tell the story:   We received over 1,000,000 direct searches yesterday for the first time ever!

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NextView Investment Themes: A Search for Authenticity

View from Seed

B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch.

Leveraging the Social Media: 5 Ideas For Your Job Search

crowdSPRING Blog

But, instead of waiting for an employer to publish that ‘perfect’ job description, I recommend the livelier approach: focus on the the active verb in “job search” and start making your own opportunities, start opening your own doors, and start creating your own luck.

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Search Engine Optimization. We have to do Paid Search. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Search, Email and Facebook.

Congratulations IndexTank!

K9 Ventures

So Diego did what only a hacker who loves music can do — as a side project he built a search engine for MP3s – (2look4.com) that let you find almost any song available on the web in MP3 format. And so began Diego’s foray into search technology. He had been working on search in one form or another for the entire decade, having worked at LookSmart , XoopIT , and then starting his own search consulting business. Diego saw a problem with search.

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

You will never obsess about the cost per trade of your E-Trade portfolio, right? Focus on Economic Value from your search advertising. Focus on Profit from your search advertising. In this case: Search Opportunity.

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. It is hard to optimize for the entire portfolio. Culture is a stronger determinant of success with data than anything else. Including data.

You Can’t Spell Hardware without H-A-R-D

K9 Ventures

That’s 7 out of about 29 investments that K9 has made to date and so that’s almost 1/4 of the K9 portfolio. Among the fun inventory stories, twice one of my portfolio companies has ended up forecasting less than what they could have sold.

So You Want to Compete Against Amazon?

Jeff Jordan

A related strategy is to feature products from companies that typically are not distributed or searched for on Amazon. These designers’ unique products are typically not found through Amazon’s search engine as they lack broad awareness.

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results. Do the search wherever you are, do you see me or a unicorn?

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

It helps you understand how reliant the company/client is on Search (too much is actually not good). Like everything in life, you want a balanced portfolio (left). Search is always big for everyone. What is Search really good at selling? Site Search Terms Report.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions).

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

Bonus: For later reading, when you are attempting to be an analysis.ninja , see this post: Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics ]. Now you have excellent context for making smarter decisions about the full-value of each acquisition channel in your portfolio.

Los Angeles CTO / VP Engineering Job Searches

SoCal CTO

Targeting Your Job Search The best starting place is to visit my post on: One Page Job Networking Tool. How could you search and identify the companies that would hire you? They are going to search out candidates when the time comes.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). Two things I love a lot: 1.

Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

An example of MCA-O2S is Verizon wanting to know how many in-store offline phone activations are driven by online search advertising, for every online activation that the same search advertising drives. [In

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

And no, she was not able to complete her task after 6.3802146 frustrating minutes because neither your navigation nor your internal site search engine got her to the right page. of Search Traffic vs. Share of Global Search Volume. We are spending ttt thousands on search.

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Collection of end-to-end Paid Search analysis reports. #11: Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity.

Boston Mobile Madness

Early Stage Adventures

While mobile innovation is occurring across the typical web categories of e-commerce, gaming and display/search advertising, the unique capabilities of phones/tablets are also enabling innovation across new areas such as payments, in-store shopping, personal healthcare, social collaboration, and marketing. Boston Investments Mobile Portfolio Startups

Google's Search Based Keyword Tool: Monetize The Long Tail of Search

Occam's Razor

The Search Based Keyword Tool (SbKT) was that for me. I can tell you know that you'll never think of Paid Search the same way! UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface. A quick recap: The Search Long Tail.

PPC 2

Getting it Right the 2nd Time (our investment in SEOMoz)

Seth Levine's VC Adventure

At the time I was deep into the SEM side of the search world and was thinking about whether we wanted to place a bet on the organic side of search (aided at the time by what seemed like a large number of SEO agencies trying to productize their service into some kind of software package). So welcome team SEOMoz to the Foundry portfolio! Uncategorized foundry group foundry group portfolio foundry new investments SEO SEOMoz

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E-commerce 2.0

Jeff Jordan

The typical shopping experience at both is that the user enters a keyword phrase into the search box, and the company tells you what they have that matches your query. players typically display their available product as a search result, typically depicted as page after page of small product snapshots. One of the leaders in this is Fab.com , one of our portfolio companies. Andreessen Horowitz E-commerce Portfolio Companies

NextView Investment Themes: A Search for Authenticity

View from Seed

B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch.

B2B 2

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Start with models like Time Decay and Position Based to understand what the conversion portfolio might look like (last two columns above) and create hypotheses about what a better budget allocation might look like. You'll only see (not provided) in your organic search keywords report.

Twitter Tips To Help You Land A Job

YoungUpstarts

However, with today’s fast paced world, online tools such as social media can give you the upper hand and help you expedite the job search process. How does Twitter help your job search? If you have a website showcasing your portfolio and resume, put it there. by Melissa Page.

YourTrove Launching Social Search Platform

Mark Birch

One last major challenges with search has been the intersection of context with personal relevancy. The company offers not just text-based search, but true contextual search, making relevant connections across a given social network.

Design Staff ? Hiring a designer: hunting the unicorn

Design Staff

I’ve struggled for months searching for the right designer. We can talk about how to review portfolios, how to interview candidates, and how to persuade a designer that your team is worth joining. Design Staff. Photo by Emre Ayaroglu. Hiring a designer: hunting the unicorn.

A Step-By-Step Guide On How To Build A Profitable Niche Content Website

Entrepreneurs-Journey.com by Yaro Starak

No matter what you are involved with today, you can easily establish a niche website to add yet another passive stream of income to your portfolio and further diversify your risk across several income baskets. Niche content sites, as I call them, are static websites that are rich in content that are well optimized so that they attract heavy natural or organic search engine traffic for free. Try typing “god” in Google’s search bar. Because search engines like keywords.

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Software Is Eating the World—And Will Help to Feed It

John O'Farrell

Many rural women and men can no longer make ends meet on their land, forcing them to migrate to cities in search of opportunities.”. Portfolio CompaniesThe Challenge of Sustainable Development. I just came back from a short stay in Rio de Janeiro, Brazil. Like its fellow BRICs China and India, Brazil has experienced a massive economic boom over the past decade.

Why the Browser Matters

Ben's Blog

In 1996, there was no social networking, no video, no search that worked, no RSS, and no Twitter to name a few. Search —Back in 1996 during the time of the last browser UI innovations, searching the Internet was very different. In fact, the search products of the day didn’t work very well, so people didn’t use them very much. Now, more than a decade later, Rockmelt changes the browser to take advantage of modern search. Companies People Portfolio Companies

3 Faux Pas To Avoid With A Potential Employer And How To Get Hired

YoungUpstarts

Not having several copies of your resume and any other necessary documents printed out and kept neatly in a binder, portfolio, etc. Advice For The Young At Heart career advice career management job hunting job interview job searchby Jeanne Wright.

Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

The Innovation Portfolio. Companies manage these three types of innovation with an innovation portfolio – they build innovation internally, they buy it or they partner with resources outside their company. Is the Potential Acquisition Searching or Executing?

Capital And Success

A VC : Venture Capital and Technology

These tweets are about the competition between our portfolio company DuckDuckGo and another search engine called Blekko. In a post early last week I asserted this: Access to capital and raising a boatload of it is rarely the thing that wins the market. And then later in the week I saw this tweet. Duck Duck Go ($3m VC) vs Blekko ($60m VC) [link] pic.twitter.com/iZeds7gTXT. Scott Krager (@scottkrager) November 12, 2014. And then this one.

33 Insider Tips For Getting Hired At A Startup

YoungUpstarts

Craft a killer portfolio : Now’s the time to strut your stuff. Show off what you can do with a portfolio that will really knock their socks off. Advice For The Young At Heart career management employment job search startup startup jobs

Yieldbot = intent data for publishers

Early Stage Adventures

This is despite the fact that Search built an intent based channel from publishers and others like Demand Media built publishing channels from intent. Digital media Investments NYC PortfolioJonathan Mendez wrote a great post on Yieldbot’s product which is just about to come out of beta: click here. I saw the demo last week and was impressed. The team has done a terrific job in building a very complex product.

Getting it Right the 2nd Time (our investment in SEOMoz)

Seth Levine's VC Adventure

At the time I was deep into the SEM side of the search world and was thinking about whether we wanted to place a bet on the organic side of search (aided at the time by what seemed like a large number of SEO agencies trying to productize their service into some kind of software package). So welcome team SEOMoz to the Foundry portfolio! Uncategorized foundry group foundry group portfolio foundry new investments SEO SEOMoz

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The Significance of SEO in Web Design

Duct Tape Marketing

People go online to search for different types of information and this means that your company needs a strong online presence. Many users need to carry out searches before they make a purchase. Search Results. Search Engine Friendly Sites.

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