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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. How to Master PPC Targeting and Choose the Right Ad Platform. Here are some resources if you’d like to learn more about SEO: Customer Acquisition Master Course (includes PPC).

Channel 118
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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

The PR Masterclass : How to develop a public relations strategy that works! WordStream – Service that manages PPC campaigns, but great info too. SEM Rush – Find profitable key words. PRNewswire – Press release distribution service. Further Reading. Public Relations Category on Duct Tape Marketing. Further Reading.

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Web Analytics: An Hour A Day

Occam's Razor

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.