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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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The Importance of CRO for Your PPC Campaigns

The Startup Magazine

If you have newly set up a digital marketing business or have already been running one for some time, practices like conversion rate optimisation (CRO) and pay-per-click (PPC) will be familiar to you. In this post, we will talk about the importance of CRO for your PPC campaigns. Why Is CRO Important for Your PPC Campaigns?

PPC 89
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What Are The Advantages Of Digital Marketing?

The Startup Magazine

This refers to the process of ensuring that your website is visible in the search engine results (SERPs) pages; preferably within the top 3 spots. Pay Per Click (PPC). Pay per click can refer to Google AdWords, Facebook ads, Pinterest ads and more. Search Engine Optimization (SEO).

Marketing 179
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

For those not in the know, SEO refers to search engine optimization. Indeed, it is often in constant competition with PPC for budget. PPC is comparable to a speedboat — fast, agile, and quick to pivot but, as it requires constant refueling, it can soon get expensive. What is an SEO business?

SEO 147
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How to Measure Small Business Website Performance

Up and Running

Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. Conversions refer to specific actions that users take. Likewise, if there are referral sites and affiliates doing a great job of promoting your website, then you should help them out some more.

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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

If you want examples of good PPC ad copy (with explanations), check out this article. With location extensions, you can add the physical location of your business for easy reference (instead of forcing potential customers to click your ad just to find your address). Your display URL will show as “domain.com/teeth/whitening.”

PPC 100
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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

PPC 81