7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Now, however, CPC is rising, especially for search. billion desktop search queries…?

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Top 25 PPC Bloggers to Follow

Blogtrepreneur | Entrepreneur Blog

Check out the Top 25 PPC bloggers you need to start following today to turn yourself into an entrepreneur extraordinaire. Great Post to Read: How to Use Google Custom PPC Ads to Make Money zatomarketing.com Kirk Williams will walk you step by step to changing over to expanded text ads.

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Trending Sources

The Role of a PPC Expert in Web Development

Blogtrepreneur | Entrepreneur Blog

Majority of the businesses fails at a very early stage during a web development process when they don’t take an input from PPC experts. I recently written an article about the roles of SEO, PPC and CRO experts but for the role PPC experts, I had quest for more.

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How to Attract Quality Leads with Your PPC Strategy

Duct Tape Marketing

How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. Your PPC campaign will only do as well as its worst-performing part.

6 PPC Misconceptions You Need to Know for Success

Duct Tape Marketing

6 PPC Misconceptions You Need to Know for Success written by Guest Post read more at Duct Tape Marketing. PPC won’t make you wealthy overnight, spawn record-setting sales or turn your company into the ‘next big thing.’ A PPC Campaign Will Increase Your Sales Overnight.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.

How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. So where do you even begin when there are 72+ PPC options for you? Search almost always takes the cake when there’s already demand.

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Paid Search: Are You Wasting Your Money?

crowdSPRING Blog

Are you wasting your money on paid search? Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Some people also refer to paid search marketing as SEM (search engine marketing).

Why is Local Search So Important?

Duct Tape Marketing

Why is Local Search So Important? 74% of internet users perform local searches (Kelsey Group). 61% of local searches result in a purchase (Search Engine Watch). 59% of consumers use Google every month to find a reputable, local business (Search Engine Watch).

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank).

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Search Impression Share.

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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

F-Patterns No More: How People View Google & Bing Search Results

ConversionXL

How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. There have been a few eye-tracking and mouse-tracking studies done on search behavior in the past.

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The Battle For Your Marketing Dollars: PPC Or SEO – Or Both?

YoungUpstarts

To anyone looking for the best way to promote their website, bring traffic in and achieve good conversion rates, deciding between pay-per-click advertising and search engine optimization has always been a challenge. Many search engine columns wrote about the death of SEO then.

How PPC Management Services Can Transform Your Company

YoungUpstarts

This includes pay per click advertising (PPC), where traffic can be directed straight to your company website from popular search engines like Google. PPC will see an advert appear when a search term related to what you can provide the consumer with is entered.

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How Search Engine Optimization Can Bring You More Clients

YoungUpstarts

Most importantly, is your site optimized for search engines and is it attracting the type and number of visitors you’d like? In the early days of the internet, while search engines were still in their infancy, search engine optimization was much simpler than it is today.

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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Achieved CPAs that were 34% cheaper than non-brand search campaigns. You already know retargeting works.

Winning the Game of Search with Tools

Duct Tape Marketing

Winning the game of organic search comes down to three essential activities. Figuring out how to build authority for your content in the eyes of search engines – Link and networking research. GetListed.org: See how your business is listed on Google, Bing, and other local search engines. Raven Tools: SEO Software, Social Media, PPC & Marketing Tools by Raven. SpyFu: Search Marketing Research & Tracking | SpyFu SEM Tools.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Or open the new search engine optimization reports in Google Analytics , for your Queries look at Impression and try Comparison for CTR. Every search engine's SEO algorithm is unique.

How to Get the Most Out of Pay Per Click Advertising

Duct Tape Marketing

To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. If you know how to bid on keyword terms and customize a PPC campaign for your website, visits to your website will start rolling in. Average monthly searches.

Search Engine Optimization Algorithm Changes For 2017

YoungUpstarts

Search engine optimization is a practice used to help your website rank higher in the search results fields of major search engines. Although keywords are important, it is more important to understand what your audience is searching for and how they are using these searches.”.

How to Use Single Keyword Ad Groups in AdWords

ConversionXL

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. To show you how this translates, here is Google’s search results page for the term “women’s red dresses”.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Increasing relevancy of your ad to (a) the keyword and (b) the user’s search query.

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Why My Search Engine Use Is Dwindling and Why Yours Will Too

Duct Tape Marketing

Why My Search Engine Use Is Dwindling and Why Yours Will Too This content from: Duct Tape Marketing. Recently, however, I’ve noticed a shift in one very specific aspect of my online behavior, one that will have growing significance for marketers, and that’s in the area of search.

B2B Marketing in 2014: Content + Technology

VC Cafe

For Lead-Generation, Social Media Is the New Black: Social media, measured by Cost Per Lead (CPL), has proven to be more efficient than traditional lead-gen sources like trade shows, telemarketing, direct mail and PPC. 2014 will be a BIG year for Digital Marketing.

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Are You Optimizing Your Site When You Should Be Optimizing Your Traffic?

ConversionXL

Here’s what happens to their marketing campaigns: As you can see, when our clients stop wasting their money on search terms that aren’t converting, their spend drops. After all, it got more than 150,000 searches per month. If you’re like most marketers, you don’t live an ivory tower.

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3 Reasons your AdWords PPC Campaign is Not Working

Rembrandt Communications

Stop Wasting Time on SEO That Is Not Working By Melanie Rembrandt “Why isn’t my SEO, PPC campaign working?” “My My site traffic is not increasing with my AdWords PPC campaign!” “I’m I’m spending a fortune on PPC each month with no results!” Increase Sales Marketing PPC Ads SEO SEO Copywriting AdWords PPC sales search engine optimization If any of these statements sound familiar, you are not alone. Many entrepreneurs come [.].

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Pay Per Click Companies And What They Do for You

YoungUpstarts

One such acronym that you may have come across is PPC. After all, it doesn’t tell you how or why you should be involved in any way in PPC management. Hopefully, the following will explain all that a little: Understanding PPC Management. Others Online marketing pay-per-click PPC

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

One of my favorite tools to do that is Insights for Search which provides an incredible way to see how interest in your brand has grown over time and whether you are strengthening your brand over time. I never search for a sports car. I search for the "best Nissan sports car."

Using Negative Keywords To Attract Highly Qualified Customers

ConversionXL

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Negative keywords are keywords that tell AdWords not to show your ads for any searches containing that keyword. in terms of relevancy, you should make it a point to search common terms.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Search/Keyword Competitive Performance.

Marketing Strategies for your Tech Start-up

Up and Running

The easy thing to do is to simply add a WordPress blog as a Search Engine Optimization (SEO) play, in the hope that the content will secure an organic listing for relevant keywords and will attract prospects. Firstly, purchase intent is readily discernible from the “search intent” of the user. Finally, the use of Google is synonymous with searching for solutions, be they paid or otherwise, to the needs we have, not about media diverting you away from what you are trying to do.

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Highest Duty: The Search For What Really Matters

Duct Tape Marketing

Highest Duty: The Search For What Really Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Google Search Plus Is Shaking Things Up a Bit This week Google realigned it’s search results to officially add.

Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC).

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. Do the search wherever you are, do you see me or a unicorn?

SEO Is An Integral Marketing Channel

Duct Tape Marketing

billion Google searches every day. That’s more than 40,000 searches per second. Google Search has evolved into a fundamental part of the purchase process. Depending on who you believe, AdWords pay-per-click ads get anywhere from 5% to 30% or more of all Google search clicks.

3 Tips to Save Thousands of Dollars and Hours on SEO

Rembrandt Communications

And unfortunately, you don’t know anything about search engine optimization so you’re not sure where to turn next. Get great results with content-marketing strategy that works! You hired an SEO “guru” to help you, but you haven’t seen an increase in online rankings, traffic or sales.

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How I Test The Market Validity Of A Product

Entrepreneurs-Journey.com by Yaro Starak

You can see how many people are searching certain terms each month, if the trend is growing, which countries are searching the most etc. You need to use some critical evaluation , and think if the keyword search could potentially result in a transaction or are people just looking for information. For example, the intent behind searching for roof tiles and buy roof tiles can be totally different. I then paid for some pay per click (PPC) advertising to the sales page.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). Two things I love a lot: 1.