7 PPC Mistakes You’re Probably Making (and How to Fix Them)
FEBRUARY 11, 2016
To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Now, however, CPC is rising, especially for search. billion desktop search queries…?
Top 25 PPC Bloggers to Follow
Blogtrepreneur | Entrepreneur Blog
AUGUST 24, 2016
Check out the Top 25 PPC bloggers you need to start following today to turn yourself into an entrepreneur extraordinaire. Great Post to Read: How to Use Google Custom PPC Ads to Make Money zatomarketing.com Kirk Williams will walk you step by step to changing over to expanded text ads.
The Role of a PPC Expert in Web Development
Blogtrepreneur | Entrepreneur Blog
AUGUST 9, 2016
Majority of the businesses fails at a very early stage during a web development process when they don’t take an input from PPC experts. I recently written an article about the roles of SEO, PPC and CRO experts but for the role PPC experts, I had quest for more.
How to Attract Quality Leads with Your PPC Strategy
Duct Tape Marketing
SEPTEMBER 18, 2015
How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. Your PPC campaign will only do as well as its worst-performing part.
4 Ways Small Businesses Can Improve Their PPC Game
NOVEMBER 7, 2016
As a little guy in the PPC game, going up against the big boys can be a bit daunting. However, you don’t have to have a massive budget or a 24/7 team of expert marketers in order to set up a solid PPC strategy that will deliver a healthy ROI. by Andy Beohar, VP of SevenAtoms .
Search: Not Provided: What Remains, Keyword Data Options, the Future
OCTOBER 21, 2013
In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.
How to Master PPC Targeting and Choose the Right Ad Platform
DECEMBER 7, 2016
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. So where do you even begin when there are 72+ PPC options for you? Search almost always takes the cake when there’s already demand.
Paid Search: Are You Wasting Your Money?
MARCH 12, 2013
Are you wasting your money on paid search? Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Some people also refer to paid search marketing as SEM (search engine marketing).
Why is Local Search So Important?
Duct Tape Marketing
MAY 27, 2015
Why is Local Search So Important? 74% of internet users perform local searches (Kelsey Group). 61% of local searches result in a purchase (Search Engine Watch). 59% of consumers use Google every month to find a reputable, local business (Search Engine Watch).
Startups Stick with Organic vs Paid Search Results
Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank).
Two Amazing Bar Charts: % Content Consumption, % Share of Search
JULY 1, 2013
In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Search Impression Share.
Google Analytics Custom Reports: Paid Search Campaigns Analysis
JUNE 4, 2012
In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).
F-Patterns No More: How People View Google & Bing Search Results
MARCH 2, 2016
How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. There have been a few eye-tracking and mouse-tracking studies done on search behavior in the past.
The Battle For Your Marketing Dollars: PPC Or SEO – Or Both?
AUGUST 19, 2015
To anyone looking for the best way to promote their website, bring traffic in and achieve good conversion rates, deciding between pay-per-click advertising and search engine optimization has always been a challenge. Many search engine columns wrote about the death of SEO then.
How PPC Management Services Can Transform Your Company
MAY 28, 2015
This includes pay per click advertising (PPC), where traffic can be directed straight to your company website from popular search engines like Google. PPC will see an advert appear when a search term related to what you can provide the consumer with is entered.
How Search Engine Optimization Can Bring You More Clients
OCTOBER 14, 2015
Most importantly, is your site optimized for search engines and is it attracting the type and number of visitors you’d like? In the early days of the internet, while search engines were still in their infancy, search engine optimization was much simpler than it is today.
7 Retargeting Case Studies That’ll Boost Your Current Campaigns
JANUARY 29, 2016
To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Achieved CPAs that were 34% cheaper than non-brand search campaigns. You already know retargeting works.
Winning the Game of Search with Tools
Duct Tape Marketing
JUNE 7, 2013
Winning the game of organic search comes down to three essential activities. Figuring out how to build authority for your content in the eyes of search engines – Link and networking research. GetListed.org: See how your business is listed on Google, Bing, and other local search engines. Raven Tools: SEO Software, Social Media, PPC & Marketing Tools by Raven. SpyFu: Search Marketing Research & Tracking | SpyFu SEM Tools.
Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
JANUARY 30, 2012
Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Or open the new search engine optimization reports in Google Analytics , for your Queries look at Impression and try Comparison for CTR. Every search engine's SEO algorithm is unique.
Search Engine Optimization Algorithm Changes For 2017
MARCH 16, 2017
Search engine optimization is a practice used to help your website rank higher in the search results fields of major search engines. Although keywords are important, it is more important to understand what your audience is searching for and how they are using these searches.”.
How to Use Single Keyword Ad Groups in AdWords
FEBRUARY 9, 2017
Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. To show you how this translates, here is Google’s search results page for the term “women’s red dresses”.
Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
SEPTEMBER 15, 2016
With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Increasing relevancy of your ad to (a) the keyword and (b) the user’s search query.
Why My Search Engine Use Is Dwindling and Why Yours Will Too
Duct Tape Marketing
OCTOBER 31, 2011
Why My Search Engine Use Is Dwindling and Why Yours Will Too This content from: Duct Tape Marketing. Recently, however, I’ve noticed a shift in one very specific aspect of my online behavior, one that will have growing significance for marketers, and that’s in the area of search.
B2B Marketing in 2014: Content + Technology
JANUARY 20, 2014
For Lead-Generation, Social Media Is the New Black: Social media, measured by Cost Per Lead (CPL), has proven to be more efficient than traditional lead-gen sources like trade shows, telemarketing, direct mail and PPC. 2014 will be a BIG year for Digital Marketing.
Are You Optimizing Your Site When You Should Be Optimizing Your Traffic?
JULY 28, 2016
Here’s what happens to their marketing campaigns: As you can see, when our clients stop wasting their money on search terms that aren’t converting, their spend drops. After all, it got more than 150,000 searches per month. If you’re like most marketers, you don’t live an ivory tower.
3 Reasons your AdWords PPC Campaign is Not Working
MAY 31, 2013
Stop Wasting Time on SEO That Is Not Working By Melanie Rembrandt “Why isn’t my SEO, PPC campaign working?” “My My site traffic is not increasing with my AdWords PPC campaign!” “I’m I’m spending a fortune on PPC each month with no results!” Increase Sales Marketing PPC Ads SEO SEO Copywriting AdWords PPC sales search engine optimization If any of these statements sound familiar, you are not alone. Many entrepreneurs come [.].
Pay Per Click Companies And What They Do for You
JANUARY 27, 2016
One such acronym that you may have come across is PPC. After all, it doesn’t tell you how or why you should be involved in any way in PPC management. Hopefully, the following will explain all that a little: Understanding PPC Management. Others Online marketing pay-per-click PPC
Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
MAY 14, 2012
One of my favorite tools to do that is Insights for Search which provides an incredible way to see how interest in your brand has grown over time and whether you are strengthening your brand over time. I never search for a sports car. I search for the "best Nissan sports car."
Using Negative Keywords To Attract Highly Qualified Customers
MARCH 19, 2014
Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Negative keywords are keywords that tell AdWords not to show your ads for any searches containing that keyword. in terms of relevancy, you should make it a point to search common terms.
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports
FEBRUARY 9, 2015
Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Search/Keyword Competitive Performance.
Marketing Strategies for your Tech Start-up
Up and Running
JULY 28, 2012
The easy thing to do is to simply add a WordPress blog as a Search Engine Optimization (SEO) play, in the hope that the content will secure an organic listing for relevant keywords and will attract prospects. Firstly, purchase intent is readily discernible from the “search intent” of the user. Finally, the use of Google is synonymous with searching for solutions, be they paid or otherwise, to the needs we have, not about media diverting you away from what you are trying to do.
Digital Attribution's Ladder of Awesomeness: Nine Critical Steps
OCTOBER 24, 2016
Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.
Highest Duty: The Search For What Really Matters
Duct Tape Marketing
APRIL 15, 2015
Highest Duty: The Search For What Really Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Google Search Plus Is Shaking Things Up a Bit This week Google realigned it’s search results to officially add.
Small Business Marketing Guide: Types of Traditional and Online Marketing
MAY 1, 2013
Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC).
Eight Silly Data Things Marketing People Believe That Get Them Fired.
APRIL 29, 2013
1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. Do the search wherever you are, do you see me or a unicorn?
SEO Is An Integral Marketing Channel
Duct Tape Marketing
FEBRUARY 22, 2016
billion Google searches every day. That’s more than 40,000 searches per second. Google Search has evolved into a fundamental part of the purchase process. Depending on who you believe, AdWords pay-per-click ads get anywhere from 5% to 30% or more of all Google search clicks.
3 Tips to Save Thousands of Dollars and Hours on SEO
JUNE 10, 2016
And unfortunately, you don’t know anything about search engine optimization so you’re not sure where to turn next. Get great results with content-marketing strategy that works! You hired an SEO “guru” to help you, but you haven’t seen an increase in online rankings, traffic or sales.
How I Test The Market Validity Of A Product
Entrepreneurs-Journey.com by Yaro Starak
MAY 25, 2011
You can see how many people are searching certain terms each month, if the trend is growing, which countries are searching the most etc. You need to use some critical evaluation , and think if the keyword search could potentially result in a transaction or are people just looking for information. For example, the intent behind searching for roof tiles and buy roof tiles can be totally different. I then paid for some pay per click (PPC) advertising to the sales page.
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
SEPTEMBER 30, 2013
A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). Two things I love a lot: 1.
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions).