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7 PPC Mistakes You’re Probably Making (and How to Fix Them)


To craft a PPC ad that’s so compelling people are happy to click it. The Current State of PPC. 7 Common (and Costly) PPC Mistakes.

PPC 58

Top 25 PPC Bloggers to Follow

Blogtrepreneur | Entrepreneur Blog

Check out the Top 25 PPC bloggers you need to start following today to turn yourself into an entrepreneur extraordinaire. Blog & Grow

PPC 35

The Role of a PPC Expert in Web Development

Blogtrepreneur | Entrepreneur Blog

Majority of the businesses fails at a very early stage during a web development process when they don’t take an input from PPC experts.

PPC 22

How to Attract Quality Leads with Your PPC Strategy

Duct Tape Marketing

How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. photo credit: photopin.

PPC 23

4 Ways Small Businesses Can Improve Their PPC Game


As a little guy in the PPC game, going up against the big boys can be a bit daunting. by Andy Beohar, VP of SevenAtoms . Conclusion. Good luck!

PPC 12

Finding The High Converting PPC Keywords That Are Right Under Your Nose


You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Blog keywords ppc

PPC 29

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. In this post I want to share four angles on secure search: 1.

Paid Search: Are You Wasting Your Money?

crowdSPRING Blog

Are you wasting your money on paid search? Some people also refer to paid search marketing as SEM (search engine marketing).

Why is Local Search So Important?

Duct Tape Marketing

Why is Local Search So Important? 74% of internet users perform local searches (Kelsey Group). Marketing podcast with David Mihm.

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going.

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Marty Zwilling.

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. Every few quarters we (I!)

F-Patterns No More: How People View Google & Bing Search Results


How do people view search results? There have been a few eye-tracking and mouse-tracking studies done on search behavior in the past.

The Battle For Your Marketing Dollars: PPC Or SEO – Or Both?


Many search engine columns wrote about the death of SEO then. How does SEO really compare with PPC? . Understanding why SEO is relevant.

How PPC Management Services Can Transform Your Company


This includes pay per click advertising (PPC), where traffic can be directed straight to your company website from popular search engines like Google.

How Search Engine Optimization Can Bring You More Clients


Most importantly, is your site optimized for search engines and is it attracting the type and number of visitors you’d like?

Search Engine Optimization Algorithm Changes For 2017


Search engine optimization is a practice used to help your website rank higher in the search results fields of major search engines.


7 Retargeting Case Studies That’ll Boost Your Current Campaigns


Achieved CPAs that were 34% cheaper than non-brand search campaigns. Something that should be done, even with regular search campaigns.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Every search engine's SEO algorithm is unique. Not today.

Winning the Game of Search with Tools

Duct Tape Marketing

Winning the game of organic search comes down to three essential activities. Figuring out how to build authority for your content in the eyes of search engines – Link and networking research. See how your business is listed on Google, Bing, and other local search engines. SEO Tools for Small Business. alpha.

SEO 16

How to Use Single Keyword Ad Groups in AdWords


Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. Step 1: Search Terms Report.

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI


With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 via PPC Hero). What about A/B testing?

3 Reasons your AdWords PPC Campaign is Not Working

Rembrandt Communications

Stop Wasting Time on SEO That Is Not Working By Melanie Rembrandt “Why isn’t my SEO, PPC campaign working?” “My My site traffic is not increasing with my AdWords PPC campaign!” “I’m I’m spending a fortune on PPC each month with no results!” If any of these statements sound familiar, you are not alone.

Why My Search Engine Use Is Dwindling and Why Yours Will Too

Duct Tape Marketing

Why My Search Engine Use Is Dwindling and Why Yours Will Too This content from: Duct Tape Marketing. Some days I pretty much live online.

Are You Optimizing Your Site When You Should Be Optimizing Your Traffic?


After all, it got more than 150,000 searches per month. Blog beginner landing page optimization Ppc traffic optimizationImage Source.

B2B Marketing in 2014: Content + Technology

VC Cafe

These tools, together with a disciplined SEO strategy, can complement organic search. 2014 will be a BIG year for Digital Marketing.

B2B 39

Pay Per Click Companies And What They Do for You


One such acronym that you may have come across is PPC. Hopefully, the following will explain all that a little: Understanding PPC Management.

SEO 12

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Insights for Search sits on top of all of Google's organic search data from around the world. I never search for a sports car.

3 Tips to Save Thousands of Dollars and Hours on SEO

Rembrandt Communications

And unfortunately, you don’t know anything about search engine optimization so you’re not sure where to turn next. Sound familiar?

PR 11

Using Negative Keywords To Attract Highly Qualified Customers


Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. 2 – Search Google For Your Terms.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Search/Keyword Competitive Performance. On that note… If you search through the 300 posts I've written thus far (this one is 301!),

Marketing Strategies for your Tech Start-up

Up and Running

The easy thing to do is to simply add a WordPress blog as a Search Engine Optimization (SEO) play, in the hope that the content will secure an organic listing for relevant keywords and will attract prospects. Firstly, purchase intent is readily discernible from the “search intent” of the user. Create Remarkable Content.

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. Including data. Click.

Highest Duty: The Search For What Really Matters

Duct Tape Marketing

Highest Duty: The Search For What Really Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.


Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). Online Marketing.

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. Search has a ton of strong intent. Big data.

SEO Is An Integral Marketing Channel

Duct Tape Marketing

billion Google searches every day. That’s more than 40,000 searches per second. Advertising Google Search Engines SEO Phil Singleton

Why Your Content Marketing Strategy Doesn’t Produce Oodles of Cash and Customers!

Rembrandt Communications

Search engine optimization rocks!” Blogs BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO Small Business Public Relations Social Media Strategy Web Copywriting3 Quick Tips for SEO-Copywriting Sales Success! What gives?

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How I Test The Market Validity Of A Product by Yaro Starak

You can see how many people are searching certain terms each month, if the trend is growing, which countries are searching the most etc. You need to use some critical evaluation , and think if the keyword search could potentially result in a transaction or are people just looking for information. but all in good time. So true.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

A secondary, under-appreciated, challenge is that search engines value freshness of content. Two things I love a lot: 1. Let's do this! #1: