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The Best Programming Languages for Digital Marketers

ConversionXL

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. JavaScript.

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JavaScript vs. Python: Which Should Marketers Learn?

ConversionXL

Several languages come up : Python, SQL, Bash, JavaScript. JavaScript for SEO, PPC, CRO, and analytics. Specialists in PPC, SEO, CRO, and product marketing benefit heavily from learning JavaScript. Use Google Ads scripts to automate PPC campaigns. In addition to using it for CRO, PPC, SEO, etc.,

Marketing 117
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21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It)

ConversionXL

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. No context, no content, no credibility, no call to action, no nothing… SQL error at the bottom to finish it off. That’s your headline?

PPC 132
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

This means we can join the two tables with simple sql and understand which online shoppers ended up making a purchase offline (and what keyword they used to arrive on your site): Boom! The two tables above have something in common, a primary key (Geek ID).

Analytics 116
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Marketing is Design: Three Words that Increased My E-commerce.

Software By Rob

Just as I go to my friend who’s a brilliant SQL developer to help me with my HAVING clause, I want to go to a marketing genius and have him/her tell me the exact steps I need to take to begin converting visitors to paying customers. Of course, this is exactly what I didn’t want to hear. I want solid answers. at 7:31 pm [.]

Design 51
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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days. The broad strokes of the process look like this: Mine features: Gather data on the recency, frequency, and monetary value of micro-conversions.

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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." SQL and web analytics is your wheel house." Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights. The primary manifestation of this is expressed in English (or native country language).

Analytics 140