Startup Professionals Musings
JUNE 4, 2021
Paid search engine ranking (PPC) is just buying advertising for your business. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC).
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. PPC is sometimes called “buying your way into search results.”
Startup Professionals Musings
OCTOBER 3, 2010
If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA).
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