What Is PPC And How To Use It In Your Marketing Strategy

YoungUpstarts

Fortunately there’s an easy way to increase your web traffic and get a high search engine ranking. It’s called PPC or Pay-Per-Click. What is PPC? How To Use PPC Effectively? Using PPC In Your Marketing Strategy. Factors Determining PPC Success.

PPC 185

7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist

Duct Tape Marketing

7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. But do you have time to master PPC? There are 7 critical things I’ve learned in my 14 years of optimizing PPC accounts.

PPC 71

7 PPC mistakes that’ll burn through your marketing budget

The Next Web

There are few places where this is… This story continues at The Next Web. As a startup, your marketing budget is probably a bit tighter than you’d like it to be. It probably feels like you can’t let a single penny go to waste — and for good reason!

PPC 115

Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. Basic PPC wisdom holds that keywords should be relevant to the ads and pages they’re associated with.

PPC 135

Web Weaving – Utilising Digital Marketing To Ensnare A Wider Audience

YoungUpstarts

Think of your website as a web in the middle of your sales funnel. You want potential customers to stick to the web so they will browse and hopefully make a purchase, but first you have to lead them to your website.

Do You Need a BtoB Content Strategist or a Copywriter?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting BtoB content strategy

PPC 201

How to Make More Money Off Of Your Content Right Now

Rembrandt Communications

BtoC, BtoB Content Strategy Content Marketing Strategy Content Strategy Copywriting Increase Sales Marketing Pay-Per-Click PPC Ads SEO SEO Copywriting Web CopywritingDiscover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt.

B2B 130

How’s Your DIY Marketing Going?

Rembrandt Communications

Blogs BtoC, BtoB Content Strategy Business Content Marketing Strategy Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting B2B sales B2C sales

B2C 141

What are You Writing and Promoting?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Repuation Management Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips

PPC 169

It’s Summer! Don’t Worry About SEO!

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO Social Media Strategy Web CopywritingHappy Independence Day from Ranking Stress!

SEO 158

You Need More Than BtoB Content Strategy for Success

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Motivation PPC Ads PR Reaching Goals Repuation Management Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting

PPC 158

Don’t Have a Content Marketing Strategy? You’re Losing Money!

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web CopywritingWriting copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion.

PR 144

Crazy Holiday Schedule? Your Content Marketing Doesn’t Need to Be!

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Social Media Strategy Web Copywriting

B2C 130

3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. Web Analytics or Site Catalyst or WebTrends.]. #1: Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Web Analytics

3 Tips to Save Thousands of Dollars and Hours on SEO

Rembrandt Communications

Blogs BtoC, BtoB Content Strategy Business Content Marketing Strategy Content Strategy Copywriting Increase Sales Marketing Pay-Per-Click PPC Ads Sales SEO SEO Copywriting Social Media Strategy Web CopywritingGet great results with content-marketing strategy that works!

SEO 130

Small Business Marketing 2014: Smart Web Design Best Practices and Tips

crowdSPRING Blog

Today, we’ll cover small business web design best practices and tips. Many things have changed – we’ll point you to great new resources and examples – but the fundamental best practices of good web design have remained consistent.

Web 137

Thanksgiving is Important for Entrepreneurs… Why?

Rembrandt Communications

Say Thanks All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important.

You have great, BtoB content. Now what?

Rembrandt Communications

BtoB Content Strategy Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway? News flash. It’s 2015 and time to use your BtoB content to get the best results possible.

Flash 136

What Are Your Trying to Accomplish with your BtoB Content?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting Writing TipsThe days of wishing, hoping and haphazard results are over. What is really going on with your BtoB content strategy?

PR 133

10 Important Web Design Best Practices and Tips for Small Business Websites

crowdSPRING Blog

Today, we’ll cover web design best practices and tips. We’ll point you to great resources and examples and highlight recent changes in web design. For even more about 2016 design trends, I recommend you read Top web design trends for 2016.

Web 99

How to Turn Content Into Sales

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Reaching Goals Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips content

Sales 130

Best Practices and Tips for Restaurant Web Design

crowdSPRING Blog

A strong web design can help a restaurant to more effectively market itself, can help convert visitors who find the restaurant by searching, for example, on Yelp, shopping for a deal through Groupon, or searching on Google or Bing. Keep the restaurant web design simple and fresh.

Web 136

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Competition (who comes up first consistently, ppc and organic).

Web 143

Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Key elements of the Web Analytics Measurement Framework.]. If you have Web Analytics 2.0

7 Web Form Optimization Insights from Testing Hundreds of Forms

ConversionXL

Despite the impact a well-optimized form can have on the bottom line, most marketers still use “paper forms on the web” (web forms that look like forms you’d fill out on paper). Besides asking for more information, little has changed in the way that they approach web forms.

Web 137

Small Business Marketing: Web Design Best Practices and Tips

crowdSPRING Blog

Today, we’ll cover web design marketing best practices and tips for small business. Most businesses, from one person start-ups to small and mid-size businesses to international conglomerates, need to have a presence on the Web.

Web 135

Small Business Marketing: Web Design Best Practices and Tips

crowdSPRING Blog

Today, we’ll cover web design marketing best practices and tips for small business. Most businesses, from one person start-ups to small and mid-size businesses to international conglomerates, need to have a presence on the Web.

Web 135

How to Know if Your Content Stinks and What to Do About it… Fast!

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales Social Media Strategy Web Copywriting Writing Tips content Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review.

PR 136

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The Best Web Analytics 2.0

Copy, Shmopy… Why do you need all this content?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO SEO Copywriting Social Media Strategy Web Copywriting It’s still the ruling king when it comes to business success! Make sure your site is optimized for the search engines with the right keywords! Add appropriate SEO words to your social-media campaign! Create current blogs, newsletters and videos!

Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Reaching Goals Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news?

PR 130

3 Quick Content Tips to Boost 2014 Sales

Rembrandt Communications

Business Content Marketing Content Strategy Increase Sales Pay-Per-Click PPC Ads Reaching Goals Sales Web Copywriting Writing Tips 2014 content content strategy sales Want to start 2014 with some great content for your customers? It’s the start of a New Year, and that means potential customers are looking for new content and information to help them reach new goals. What kind of content are you providing?

Sales 122

What’s In Your Editorial Calendar?

Rembrandt Communications

There are many ways to get your marketing messages across such as mobile, Web, social, phone, live events, and more. BtoB Content Strategy Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting editorial calendar It’s not just about SEO keywords and BtoB content!

PPC 116

How Specific is your BtoB Content?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips Original Copy for your Target Market = Sales Are you writing original, BtoB content specific to your target market?

PR 122

B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips It’s time for a content strategy that produces actual results!

B2C 116

5 Ways to Find New Customers Fast… Without spending a fortune!

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy eMail Marketing Increase Sales Marketing Motivation PPC Ads Reaching Goals Repuation Management Sales Social Media Strategy Web Copywriting Time to Boost Sales! As a small business owner, you are probably always thinking about your sales quotas and new customers. With all of your marketing, accounting, and other, responsibilities, the whole process can be overwhelming.

SEO 109

Why Your Content Marketing Strategy Doesn’t Produce Oodles of Cash and Customers!

Rembrandt Communications

Blogs BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO Small Business Public Relations Social Media Strategy Web Copywriting3 Quick Tips for SEO-Copywriting Sales Success! Content marketing strategy wins!” Content is king!” Search engine optimization rocks!” You’ve read all of the recent news and reports on how great content is for your business.

PR 100

Are You Using This 4-Letter Word?!

Rembrandt Communications

Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Motivation Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips content strategy goals Use this word as a crutch, and your public relations, SEO content strategy and marketing efforts can suffer!

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC).

Search 242

5 Ways to Find New Customers Fast… Without spending a fortune!

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy eMail Marketing Increase Sales Marketing Motivation PPC Ads Reaching Goals Repuation Management Sales Social Media Strategy Web Copywriting Time to Boost Sales! As a small business owner, you are probably always thinking about your sales quotas and new customers. With all of your marketing, accounting, and other, responsibilities, the whole process can be overwhelming.

PR 100

Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate.

Website Ads are Not a Revenue Stream for Startups

Startup Professionals Musings

Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC). entrepreneur startups ppc website advertising revenue stream business

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics!