Both Sides of the Table

NOVEMBER 1, 2009

Getting Customers Involved in Product Priorities – Around the time that Salesforce.com acquired my company we also acquired a company called CrispyNews. They had decided to take a Digg style approach to product development. We then set out to build these features as quickly as we could. cared about the feature set.

Customer 280

Customer Technical Review Software Review Mexico 280

YoungUpstarts

FEBRUARY 21, 2019

No matter what a business owner needs an app for — accounting, communication, brainstorming, compliance, financial transactions, employee evaluations, advertising & promotions, collaborations, creativity, management, PR, customer relations, eCommerce, web design — there’s an app for that, and it’s probably free.

Cloud 113

Cloud eCommerce Security Advertising 113

Steve Blank

SEPTEMBER 5, 2018

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”. Then one day it was over.

Lean 335

Lean Burn Rate Startup IPO 335

Startup Lessons Learned

APRIL 25, 2011

And this year, we’re going to talk not just about business and product development, but we’ll be exploring one of the Lean Starutp movements next big frontiers: the role of design. No BS, no vanity metrics, no launches, no PR. And those are just our keynotes! We also have an awesome lineup of case studies.

San Francisco 146

San Francisco Silicon Valley Lean Agile 146

ReadWriteStart

NOVEMBER 30, 2021

For example, founders may be responsible for content , digital strategy, and product development, and the chief technology offer may be involved in the website design, social media management , and marketing. Of course, most startups are all about product development and launch.

Developer 78

Developer Marketing Social Media Startup 78

Business Plan Blog

OCTOBER 4, 2013

Furthermore, when faced with adversity only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Typically, these hires fall into 2 buckets: product development and sales. Don’t hire people with skills and qualifications similar to yours.

Part-Time VPE 79

Part-Time VPE Fractional VPE Cofounder CTO Hire 79

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley 184

Silicon Valley PR Technical Review RSS 184

Hearpreneur

JULY 10, 2017

Prior to starting Ozmo both Ming and I worked in a design house creating new and better products. Throughout my five years of experience in product development, I realized that most of product launch failure could have been avoided by getting the product right earlier on, or understanding the limit of the maker.

Entrepreneur 97

Entrepreneur Hungary Software Review Cofounder 97

crowdSPRING Blog

SEPTEMBER 19, 2014

Six Things Physical Product Development Taught Me About Experience Design | UX Magazine – crowdspring.co/X7NCjD. How to Use Storytelling to Design Delightful UX – crowdspring.co/X7LqZI. 30 Yummy Food & Drinks Website Designs You’ll Love – crowdspring.co/1uDRuFt.

Social Media 94

Social Media Small Business Design Media 94

Steve Blank

APRIL 23, 2018

Just as Durant had multiple interests, Musk is not only Tesla’s CEO and Product Architect, overseeing all product development, engineering, and design. At SpaceX (his rocket company) he’s CEO and lead designer overseeing the development and manufacturing of advanced rockets and spacecraft.

Michigan 268

Michigan Cofounder Stock Forecast 268

Transformify

MARCH 14, 2020

Instead of paying ridiculously high rent in San Francisco or London, startups and small businesses can spend on product development and marketing, thus tremendously increasing the chances of successful market entry and expansion. Work from home and remote work also significantly cut office costs.

Hiring 98

Hiring Bulgaria Italy Spain 98

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.

San Francisco 168

San Francisco PR Lean Early Stage 168

YoungUpstarts

OCTOBER 10, 2012

Talented product developers. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. If so, the business world is full of specialists who are all too eager to help. Highly trained salespeople.

Customer 154

Customer Fractional CTO Canada Technical Review 154

YoungUpstarts

OCTOBER 22, 2012

It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. A successful reference program needs significant resources and a strong rollout that involves the entire company. Cheaping out” on resources.

Programming 145

Programming Customer Social Media Advisory Board 145

crowdSPRING Blog

SEPTEMBER 22, 2010

Recommendations for usability in product development – [link]. Children’s Websites: Usability Issues in Designing for Kids – [link]. Testing Accordion Forms – [link]. 100+ Excellent Examples of Well Designed Login Forms – [link]. One purpose, so many designs. The car door handle - [link].

Social Media 90

Social Media Small Business Design Media 90

VC Cafe

JULY 15, 2021

Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. ProductHunt/ Reddit/ Directories – another form of PR/social media, directories of new products and forums solicit feedback from users and contribute to discovery. Unfortunately not.

Mobile 190

Mobile Social Media Distribution PR 190

Hearpreneur

JANUARY 26, 2022

Thanks to Kevin Burke, Extension PR ! #7- Companies will also be able to simplify product. development and educate customers about their services in the best way possible. At some point soon, Apple will upgrade the laptop cameras too. 7- 6G will rule. Photo Credit: Anjelica Rivera. In my expert opinion, 6G will be king.

Software Review 117

Software Review Technical Review Artificial Inteligence Entrepreneur 117

crowdSPRING Blog

JULY 10, 2014

Good insight on startups and product development in this AMA with Jason Fried – crowdspring.co/TmVP1. “A Minimum Viable Product doesn’t count in SaaS – it has to be a Minimum Sellable Product.” How Fast-Growing Startups Can Fix Internal Communication Before It Breaks – crowdspring.co/VrHqmQ.

Social Media 97

Social Media Small Business Design Silicon Valley 97

Startup Lessons Learned

APRIL 29, 2013

Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists. You can give advice about applying Lean Startup ideas to business areas other than product development. George Bilbrey gave insight on using the methods on a sales team.

Lean 165

Lean Technical Review Startup Software Review 165

crowdSPRING Blog

OCTOBER 20, 2010

Amazon’s Approach to Product Development – [link]. A Complete Guide to Effective Writing – [link]. Five Ways to Write Magnificent Copy – [link]. Put Crowdsourcing to Work for You – [link]. How We Collaborate is More Important Than Who Collaborates – [link]. – [link].

Social Media 91

Social Media Small Business Design Media 91

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. Even a great architecture becomes inflexible.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Version One Ventures

FEBRUARY 6, 2013

For most startups, the core areas to build in house include: product design, product development, marketing, sales, PR, and customer service. For example, startups will want to outsource PR help for a launch or other large one-time event. In other words, you can’t build a great company on an outside agency’s stuff.

PR 165

PR Vertical Mobile Hiring 165

YoungUpstarts

JANUARY 22, 2018

Everything flows from it, including strategy, operations, staffing, team building, product development, branding and PR. It’s the first question a potential investor will ask you about and the first thing a consumer will want to know before buying your product. A USP is the True North of any successful venture.

Turkey 124

Turkey PR Leadership Global 124

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. Freemium models have their own scorekeeping.)

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. I’m now in my second founder/CEO role, having raised more than $18.5 million in venture financing.

Startup 79

Startup Social Media RSS Social Network 79

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Startup Lessons Learned

APRIL 7, 2010

In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, product development teams encounter similar situations. I mean, here we are, paying them to be there, and they won’t use the product!

San Francisco 154

San Francisco Lean Metrics Design 154

OnlyOnce

MARCH 14, 2011

Second is the ability to capitalize on a well-known brand—the result of many years of marketing, PR, and thought leadership within the industry. Finally, back-end support and process—an accounting team that gets the invoices out, an HR team that helps make strategic hires—makes the folks engaged in product development more productive.

Software Review 67

Software Review Development Team Review Later Stage Technical Review 67

YoungUpstarts

FEBRUARY 14, 2020

How do you feel when it takes months or a week for a PR to be resolved compared to hours or days? The consequences of moving too fast and not being able to fix things when they break are high. How we got here. What has gotten us to the point where we are moving too fast? In short, we have.

PR 147

PR Software Employee Developer 147

Startup Lessons Learned

NOVEMBER 8, 2008

When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." We know some products succeed and others fail, but the reasons are complex and the unpredictable. This is a common mistake.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Up and Running

FEBRUARY 6, 2017

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Current and new customers care a lot more about product or service quality, and the value of your item.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

viniciusvacanti.com

APRIL 2, 2012

In fact, many of those early users enjoyed seeing our product develop. Startups succeed because they have a good product and not because they got good launch PR. After we re-launched as a daily deal aggregator, we got exactly one email from a user saying they missed the sample sales. That’s it. I had quit my job.

Aggregator 71

Aggregator Lean New York Email 71

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Earned Media: SEO, PR, Word of Mouth. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Earned Media: SEO, PR, Word of Mouth. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

This is going to be BIG.

OCTOBER 18, 2012

VCs talk about customer acquisition and competition as critical parts of the pitch--when 99% of the time the real answers are: a) Well, we'll do some PR, some social, some paid when we figure out what a customer is worth, some BD. Top talent drives revenues, business development, great product development.

Hiring 111

Hiring PR Differentiation Acquisition 111

Up and Running

MAY 23, 2016

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

Software Review 74

Software Review Software Delaware Forecast 74