Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. But where do you start, and what are the best approaches to public relations for an entrepreneur? I start off with this question: What is public relations?

How Social Media Is Now Your Primary Public Relations Tool

Inc Startups

Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers. Social Media Toolkit

Trending Sources

What’s The Difference Between Content Marketing And PR?


Often when we speak to our own clients , we’re faced with questions that are talking about related adjacent fields. Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR.

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5 Steps to Small Business Public Relations Success

Duct Tape Marketing

5 Steps to Small Business Public Relations Success This content from: Duct Tape Marketing. Few people, including most PR firms, fully get this, but it’s the key to success. Duct Tape Marketing Marketing Strategy Public Relations

The Smartest Way to Avoid a Public Relations Crisis

Inc Startups

Why thinking through every possible outcome is the best approach to a winning PR plan. Even the largest companies can get into hot water, but it doesn't always have to be that way. Marketing

Public Relations Tips and Tricks for Your Business

Inc Startups

Creating an efficient PR and marketing plan is a cornerstone to building up your organization''s success. Marketing and PR, unfortunately, sometimes can be costly, particularly if you''re running a lean operation and just starting out

?5 PR Myths Small Business Owners Should Ignore

YFS Magazine

Have you ever heard someone say, "PR is the same thing as advertising. Grow Marketing & Sales hiring a pr agency marketing PR pr strategy public relationsIt is a one-off thing and does not have any impact on the growth of my business.".

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Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. PR gold.

Why Public Relations is Important for your Business

Inc Startups

Most business executives dub PR as ''free advertising.'' This could not be farther from the truth. It neither is advertising, nor is free

PR Expert Reveals Why Entrepreneurs Should Manage Their Own Brand Visibility

YFS Magazine

In today’s hyper-connected world, being able to effectively manage your own PR is no longer a nice-to-have, but a must-have if you want to set yourself apart. Grow Marketing & Sales marketing PR public relations publicity

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5 Brilliant PR Tips To Get Quality Media Coverage

YFS Magazine

Grow Marketing & Sales marketing media pitch PR public relationsRather than wishing you had a larger marketing budget, use these five tips to generate press exposure.

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Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. Unfortunately, today PR remains one of the most misunderstood marketing channels. In this article, we’re going to deconstruct the 7 steps of the PR process: #1: Deciding on your story. #2:

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How To Do Your Own PR — 3 Tips For Startup Founders

YFS Magazine

In order to grow, most entrepreneurs need to invest in PR – though, it doesn’t necessarily have to be a financial investment that comes with hiring an outside firm or consultant. Grow Marketing & Sales media coverage media pitch PR public relations

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5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets

YFS Magazine

Grow Marketing & Sales marketing media outreach media pitch PR public relationsMaybe you’ve just started your business or you’re about to.

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Million Dollar PR On A Dime


by Ann Noder, CEO of Pitch Public Relations. Big brands spend millions each year on managing their presence in the media through public relations. Ann Noder is CEO of Pitch Public Relations , LLC, a boutique agency specializing in national media coverage.

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5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is.

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5 Money-Making Marketing Tips For Startups

YFS Magazine

Grow Marketing & Sales marketing marketing strategy PR public relations starting a businessWhen an entrepreneur decides to launch a startup, multiple challenges and roles.

7 Ways to PR your Personal Brand on a Budget

Duct Tape Marketing

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. PR-ing your personal brand is part of how you get there.

What Does A PR Specialist Do For Brands Exactly?

YFS Magazine

Years ago I was asked, “What is PR?” ” At the time, This article What Does A PR Specialist Do For Brands Exactly? Grow Marketing & Sales PR public relations public relations for startups

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Why No Company Is Too Small or Too Localized for PR

Up and Running

Many small business owners feel like creating a public relations presence isn’t quite worth the investment. But in reality, any company of any size can reap the many rewards of establishing a PR presence. See Also: How to Do Your Own PR If You Can’t Afford to Hire an Agency.

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Things To Consider Before Hiring A PR Firm


I get this question at almost every DIY PR workshop I do: “How do I know if a PR firm is the right fit for me?”. Finding the right PR firm can be a lot like dating; it could just be a gut instinct that tells you that you’ve found the one. Do you want traditional PR?

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Getting Your Message Out: Public Relations Trends for 2015


Editor''s note: This is a sponsored post for PR Newswire. Although Public Relations was only recognised as a profession in 1900 with the establishment of the Publicity Bureau by George V. At the beginning of the 21st century PR started to shift online.

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You Sell You: How To DIY Your Early PR Presence


But, when it comes to establishing a public relations presence, many founders feel like this task is best left to the professionals. It is possible to do PR on your own — and it’s much cheaper and easier than you’d ever imagine it to be. by Elliot Tomaeno, founder of ASTRSK.

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PR Lessons From Santa Claus

YFS Magazine

An obvious solution to making PR more cost-effective is to do it yourself, also known as DIY, initially. Grow Marketing & Sales brand storytelling branding holiday holiday business tips holiday marketing holiday selling tips marketing PR public relations

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3 Ways Startups Can Generate Good PR For Their Business


When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. Do Interviews for Industry Publications.

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4 Tips For Entrepreneurs Who Want To Do Their Own PR

YFS Magazine

Grow Marketing & Sales marketing media pitch PR pr strategies press release public relationsWhen you work for yourself and you're just starting out, it is often up to you to market your business and get it "out there".

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3 P’s to PR Success

Rembrandt Communications

While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture. Today, public relations represents getting your message out to the right people at the right time in the right format… [.].

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How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. How the digital PR industry benefits from interactive content? The digital PR industry, in particular, benefits greatly from interactive content.

PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required.

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6 Ways to Revamp Your PR Budget

Duct Tape Marketing

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. Positive public relations can put your brand on top and keep it there in the public perception. Here are six ways to revamp your public relations budget and give your brand a boost.

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Beyond The Handshake: How Startups Can Make a Great First Impression

YFS Magazine

Lead branding networking personal development PR public relations relationship marketingEvery day presents countless opportunities to make an impression on someone who can help grow your business.

How to Avoid PR Scams

Rembrandt Communications

The post How to Avoid PR Scams appeared first on SEO Content Strategy and BtoB Public Relations. BtoB Content Strategy Business PR Repuation Management Small Business Public Relations PR Scams Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say.

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Public Relations Trends And Future Outlook

YFS Magazine

The PR landscape has changed drastically. Here's an inside look at the current state of the PR industry, trends, and the future scope. Grow Marketing & Sales PR public relations publicity

PR Founder Provides Social Media Advice for Companies Looking to Grow Brand


We had the opportunity to speak with Melissa Sin of anthonyBarnum Public Relations about how she started her business, her approach to PR and social media strategy. I have a 20-year career in public relations. Uncategorized public relations social media

Does the Media Know About You?

Rembrandt Communications

Public relations can help you boost sales and create a positive reputation When you have a big event, new product or service or news to share, does the media know about it? appeared first on Boost sales fast with content marketing strategy, SEO and PR here.

5 Data-Backed Tips for Boosting Your PR Response Rate

Duct Tape Marketing

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. As a brand, your public image matters. Simply ignoring your brand, or taking a lackadaisical approach to your PR and hoping things work will no longer work.

PR Lessons From Wells Fargo's Double Serving Of Crow

Inc Startups

If you've ever had a bad day in public relations, imagine how Well's Fargo's PR team must feel

Here’s a question – is your PR working?

Duct Tape Marketing

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities.


How To Vet And Onboard A PR Company For Your Startup

YFS Magazine

Often PR is an afterthought in the startup world. By the time a new business realizes they need PR or marketing help, it’s too late. Grow Marketing & Sales marketing PR public relations publicity

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4 Crucial Lessons in Crisis PR From the Last 10 Days

Inc Startups

Public RelationsWhat do United, Sean Spicer, Amtrak and Pepsi have in common?

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