Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. But where do you start, and what are the best approaches to public relations for an entrepreneur? I start off with this question: What is public relations?

The Smartest Way to Avoid a Public Relations Crisis

Inc Startups

Why thinking through every possible outcome is the best approach to a winning PR plan. Even the largest companies can get into hot water, but it doesn't always have to be that way. Marketing

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What’s The Difference Between Content Marketing And PR?

Brandanew

Often when we speak to our own clients , we’re faced with questions that are talking about related adjacent fields. Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR.

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5 Steps to Small Business Public Relations Success

Duct Tape Marketing

5 Steps to Small Business Public Relations Success This content from: Duct Tape Marketing. Few people, including most PR firms, fully get this, but it’s the key to success. Duct Tape Marketing Marketing Strategy Public Relations

Do-It-Yourself Public Relations

Inc Startups

Hiring a top PR firm is often out of the question for start-ups. Here are five tips for how to handle your own public relations. In fact, at the time, his ad campaign hadn't crossed our radar yet and his company was relatively unknown in the United States.

Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. PR gold.

Why Public Relations is Important for your Business

Inc Startups

Most business executives dub PR as ''free advertising.'' This could not be farther from the truth. It neither is advertising, nor is free

PR Expert Reveals Why Entrepreneurs Should Manage Their Own Brand Visibility

YFS Magazine

In today’s hyper-connected world, being able to effectively manage your own PR is no longer a nice-to-have, but a must-have if you want to set yourself apart. Grow Marketing & Sales marketing PR public relations publicity

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5 Brilliant PR Tips To Get Quality Media Coverage

YFS Magazine

Grow Marketing & Sales marketing media pitch PR public relationsRather than wishing you had a larger marketing budget, use these five tips to generate press exposure.

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Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. Unfortunately, today PR remains one of the most misunderstood marketing channels. In this article, we’re going to deconstruct the 7 steps of the PR process: #1: Deciding on your story. #2:

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How To Do Your Own PR — 3 Tips For Startup Founders

YFS Magazine

In order to grow, most entrepreneurs need to invest in PR – though, it doesn’t necessarily have to be a financial investment that comes with hiring an outside firm or consultant. Grow Marketing & Sales media coverage media pitch PR public relations

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5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets

YFS Magazine

Grow Marketing & Sales marketing media outreach media pitch PR public relationsMaybe you’ve just started your business or you’re about to.

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Million Dollar PR On A Dime

YoungUpstarts

by Ann Noder, CEO of Pitch Public Relations. Big brands spend millions each year on managing their presence in the media through public relations. Ann Noder is CEO of Pitch Public Relations , LLC, a boutique agency specializing in national media coverage.

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Things To Consider Before Hiring A PR Firm

YoungUpstarts

I get this question at almost every DIY PR workshop I do: “How do I know if a PR firm is the right fit for me?”. Finding the right PR firm can be a lot like dating; it could just be a gut instinct that tells you that you’ve found the one. Do you want traditional PR?

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5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is.

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What Does A PR Specialist Do For Brands Exactly?

YFS Magazine

Years ago I was asked, “What is PR?” ” At the time, This article What Does A PR Specialist Do For Brands Exactly? Grow Marketing & Sales PR public relations public relations for startups

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5 Money-Making Marketing Tips For Startups

YFS Magazine

Grow Marketing & Sales marketing marketing strategy PR public relations starting a businessWhen an entrepreneur decides to launch a startup, multiple challenges and roles.

Why No Company Is Too Small or Too Localized for PR

Up and Running

Many small business owners feel like creating a public relations presence isn’t quite worth the investment. But in reality, any company of any size can reap the many rewards of establishing a PR presence. See Also: How to Do Your Own PR If You Can’t Afford to Hire an Agency.

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Getting Your Message Out: Public Relations Trends for 2015

ArcticStartup

Editor''s note: This is a sponsored post for PR Newswire. Although Public Relations was only recognised as a profession in 1900 with the establishment of the Publicity Bureau by George V. At the beginning of the 21st century PR started to shift online.

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3 Ways Startups Can Generate Good PR For Their Business

YoungUpstarts

When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. Do Interviews for Industry Publications.

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You Sell You: How To DIY Your Early PR Presence

YoungUpstarts

But, when it comes to establishing a public relations presence, many founders feel like this task is best left to the professionals. It is possible to do PR on your own — and it’s much cheaper and easier than you’d ever imagine it to be. by Elliot Tomaeno, founder of ASTRSK.

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PR Lessons From Santa Claus

YFS Magazine

An obvious solution to making PR more cost-effective is to do it yourself, also known as DIY, initially. Grow Marketing & Sales brand storytelling branding holiday holiday business tips holiday marketing holiday selling tips marketing PR public relations

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4 Tips For Entrepreneurs Who Want To Do Their Own PR

YFS Magazine

Grow Marketing & Sales marketing media pitch PR pr strategies press release public relationsWhen you work for yourself and you're just starting out, it is often up to you to market your business and get it "out there".

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Beyond The Handshake: How Startups Can Make a Great First Impression

YFS Magazine

Lead branding networking personal development PR public relations relationship marketingEvery day presents countless opportunities to make an impression on someone who can help grow your business.

How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. How the digital PR industry benefits from interactive content? The digital PR industry, in particular, benefits greatly from interactive content.

3 P’s to PR Success

Rembrandt Communications

While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture. Today, public relations represents getting your message out to the right people at the right time in the right format… [.].

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6 Ways to Revamp Your PR Budget

Duct Tape Marketing

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. Positive public relations can put your brand on top and keep it there in the public perception. Here are six ways to revamp your public relations budget and give your brand a boost.

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PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required.

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How to Avoid PR Scams

Rembrandt Communications

The post How to Avoid PR Scams appeared first on SEO Content Strategy and BtoB Public Relations. BtoB Content Strategy Business PR Repuation Management Small Business Public Relations PR Scams Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say.

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4 Crucial Lessons in Crisis PR From the Last 10 Days

Inc Startups

Public RelationsWhat do United, Sean Spicer, Amtrak and Pepsi have in common?

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How To Vet And Onboard A PR Company For Your Startup

YFS Magazine

Often PR is an afterthought in the startup world. By the time a new business realizes they need PR or marketing help, it’s too late. Grow Marketing & Sales marketing PR public relations publicity

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Does the Media Know About You?

Rembrandt Communications

Public relations can help you boost sales and create a positive reputation When you have a big event, new product or service or news to share, does the media know about it? appeared first on Boost sales fast with content marketing strategy, SEO and PR here.

PR Lessons From Wells Fargo's Double Serving Of Crow

Inc Startups

If you've ever had a bad day in public relations, imagine how Well's Fargo's PR team must feel

5 Data-Backed Tips for Boosting Your PR Response Rate

Duct Tape Marketing

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. As a brand, your public image matters. Simply ignoring your brand, or taking a lackadaisical approach to your PR and hoping things work will no longer work.

4 Ways To Make The Most Out Of Media Coverage

YFS Magazine

Grow Marketing & Sales media coverage PR public relations publicityAs solopreneurs, we all dream about the big hit, the media coverage "home run" that will open all the right doors once and for all.

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Three Ways PR and SEO Can Be Best Friends

Duct Tape Marketing

Three Ways PR and SEO Can Be Best Friends written by Guest Post read more at Duct Tape Marketing. Not so long ago people would have called you crazy for suggesting that PR and SEO could be friends. Bernays, the little-known father of PR , roll over in his grave.

Things PR Pros Hate to Hear from Clients

Duct Tape Marketing

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. When I was a TV reporter, I worked with many public relations firms. If I had to narrow it down to four things PR pros hate to hear, they are: 1. “I’d

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Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

Rembrandt Communications

The post Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Reaching Goals Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips Combine content efforts for the best results!

3 Reasons PR Actually Works

Inc Startups

Public relations is important, but it shouldn't be your end-all when it comes to launching or scaling a business

The Heart Of The Game: PR Lessons Learned From Game Of Thrones

YoungUpstarts

The fictional series may seem like a study in real-life Machiavellianism but it’s also a primer in modern-day public relations. It’s no different in public relations, particularly when pitching people and ideas to the press.