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The Best Small Business Tools of 2013

Up and Running

HARO : Help A Reporter Out is a great PR and marketing tool for businesses large and small. Feedly : “With this year’s death of Google Reader, us die-hard RSS fans needed a replacement and Feedly surfaced as not only a viable alternative, but as a truly better RSS solution. Good Reads.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.) Theoretically, that’s why I hired them. You don’t delegate life and death.

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Upping Your PR

Up and Running

If you are in fact exceptional at what you do, have a ton of experience or are sitting on a leading edge breakthrough it’s time to start adding some PR to the mix. Set up RSS feeds for their name in Google News Alerts, follow their blogs, connect with them on social media sites and lastly subscribe to HARO.

PR 66
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How to find a good programmer or web developer

www.peterdrew.net

Simple RSS Trust SEO – Part 2. Simple RSS Trust Power Trust SEO - Part 2. Recent Posts Trust SEO – Part 7 Seo Bank Automation Trust SEO – Part 6 “Case Study&# Trust SEO – Part 5. Create SEO Trust Bank. Trust SEO Part 4. Google Love me? Trust SEO – Part 3. Create SEO Trust Bank. Trust Seo Part 4.

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The New New New Rules of Marketing and PR

Duct Tape Marketing

The New New New Rules of Marketing and PR This content from: Duct Tape Marketing. Marketing podcast with David Meerman Scott (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen). iTunes link – Cost is $2.99) or.

PR 57
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. The goal is you to learn enough so you can’t be BS’d by a VP of Sales with a great rolodex and golf score. In the perfect world this happens when the founder(s) actually close the first few (3-3000 depending on market) paying customers themselves.

Sales 120