How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency.

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7 Ways to PR your Personal Brand on a Budget

Duct Tape Marketing

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. PR-ing your personal brand is part of how you get there.

Trending Sources

Things To Consider Before Hiring A PR Firm


I get this question at almost every DIY PR workshop I do: “How do I know if a PR firm is the right fit for me?”. Finding the right PR firm can be a lot like dating; it could just be a gut instinct that tells you that you’ve found the one. Do you want traditional PR?

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10 Essential PR Tips for Startups

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. TIP: As a startup – use PR for link building. Buffered this one for sure, I hope all goes well with your upcoming course for startup PR!

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3 Ways Startups Can Generate Good PR For Their Business


When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. Yet any news site is considered a high trust domain by search engines.

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Here’s a question – is your PR working?

Duct Tape Marketing

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working.


Three Ways PR and SEO Can Be Best Friends

Duct Tape Marketing

Three Ways PR and SEO Can Be Best Friends written by Guest Post read more at Duct Tape Marketing. Not so long ago people would have called you crazy for suggesting that PR and SEO could be friends. Bernays, the little-known father of PR , roll over in his grave.

Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. Here’s how you should think about your PR plan. And while obvious this misses a critical point - PR is not only about your users. Build Your Search History.

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Do Your Own PR--Like a Pro

Inc Startups

Why pay big money to a PR firm when it''s so easy to get media coverage? And that means doing some of what''s usually called "public relations" or PR. Most entrepreneurs wrongly believe that the best way to get PR is to hire a PR firm.

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The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy

Duct Tape Marketing

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy.

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

Of course, in the internet age, that means reading a ton of current articles and online blogs covering Search Engine Optimization (SEO), content marketing, and social media marketing. Ultimately, this results in better search engine ranking for your site.

How to Get Past SEO and PR Frustration Fast

Rembrandt Communications

Motivation PR Reaching Goals SEO Copywriting public relations search engine optimizationI have been on the phone since 5:00 a.m., and it’s now 11:00 a.m. I just got a major media-venue to agree to an exclusive story about my client. But, it’s been one hour since I spoke to him, and I haven’t heard back… what gives? I call him up, and he says he has [.].

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Hard Truth About Search Optimization

Inc Startups

Search is key to online marketing, but it can't do everything for you. The fact is, most clicks from search go to a just a handful of websites. But making it work is tough because not all sites search equally. More than ever, the 80/20 rule seems to rule search.

Meet the Startup That's Making PR Firms Sweat

Inc Startups

PressFriendly is offering a middle ground between DIY marketing and expensive PR agencies. It costs less than $2,000 to run a PR agency. Tech Editorial Director Rafe Needleman''s Pro PR Tips crystallizes this fatal desperation.

How to Hack the PR Machine

Inc Startups

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR. Here are seven steps to PR success. You should also use Google news to search coverage on your competitors, and see who is writing that.

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6 Ways to Spoil Great PR Opportunities

Inc Startups

If so, you might be getting in the way of your company getting good PR. I get pitches all the time from PR pros and business owners. Sometimes I find an angle I want to write about and it's the start of an ongoing relationship with a PR professional or a businessperson or company.

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The Top 3 Things You Really Need to Know about Search Engine Optimization

Rembrandt Communications

You hear all of the buzz about search engine optimization (SEO), and know you need to use it for your business. The post The Top 3 Things You Really Need to Know about Search Engine Optimization appeared first on Boost sales fast with content marketing strategy, SEO and PR here.

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How to Hire the Right PR Pro

Inc Startups

We answer your PR questions. Once you’re ready to get the word out about your new company, product, or service, how do you find the right PR shop to help you do it? Very early stage companies, or those that are bootstrapped, might handle PR on their own.

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Are You Guilty of These 7 Press Release Sins?

Rembrandt Communications

Save Money and Get Better Results with your PR Efforts If you look on the Internet, you will see some horrible press releases. PR Reaching Goals SEO SEO Copywriting Small Business Public Relations press release press releases search engine optimizationAnd the businesses that distributed them probably thought they would be inundated with media and sales inquiries as soon as the press releases went live. Has this happened to you? If so, [.].

Search Engine Optimization Algorithm Changes For 2017


Search engine optimization is a practice used to help your website rank higher in the search results fields of major search engines. Although keywords are important, it is more important to understand what your audience is searching for and how they are using these searches.”.


Get Great PR: 7 Things You Must Do

Inc Startups

All save editors the trouble of content creation, and potentially offer greater visibility and links to help with search engine optimization. Have you orchestrated a successful PR launch? In the quest to win the hearts and minds of the press, you're going to have to do all the work.

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Put In the SEO and PR Work to See Results

Rembrandt Communications

Have you added search engine optimization (SEO) keywords to your site but aren’t seeing results? Motivation PR Reaching Goals SEO SEO Copywriting Copywriting public relations sales search engine optimizationDid you send out a press release to hundreds of reporters without receive one phone call? Are you ready to “throw in the towel”? Don’t Stop Now! While you may think you have done what it takes to get noticed [.].


Do You Send Out SEO Press Releases?

Rembrandt Communications

Tips to boost online awareness fast without spending a fortune Yes, Google just announced that links in your press releases should be marked as “no follow” in order to avoid negative rankings by the search engine. Google and the other search engines […]. Business Content Marketing Content Strategy Increase Sales Marketing PR SEO SEO Copywriting Small Business Public Relations Web Copywriting press releases sales search engine optimization SEO press releases

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Do I need a website? Web presence planning for new companies

Up and Running

Through Facebook listings and Google+ local search functions your business’s physical location can be digitally mapped and referenced when people search for your particular type of business from nearby.

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5 Easy Ways to Drum Up PR Coverage

Inc Startups

Here are five ways to grab the media's attention--no PR expertise required. PR is a bit squishy, so it was hard at first to embrace having to do it. But over the years, I’ve seen the success of PR and am a big supporter of getting your business name out there in the press.

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Why PageRank Doesn’t Matter Anymore (And What You Should Focus On Instead) by Yaro Starak

The main concerns people tell me are – Why doesn’t my site have higher PR – am I doing something wrong? How come such and such site has a high PR; their site sucks! How long does it take to acquire PR? I… Read the rest of this entry » Blogs & Blogging Search Engine Optimization ana hoffman blogging tools Google PageRank performance metrics traffic conversion traffic generation

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3 Free Tips to Get Noticed by the Media and Search Engines

Rembrandt Communications

Well, here are three, free tips to help you get noticed by the media and the search engines… fast. Marketing PR SEO SEO Copywriting public relations sales search engine optimization Small Business Public RelationsAre you a new business owner struggling to increase sales, handle public relations and get new customers to come to your site? Write An Article. Want to share some valuable information with potential customers? Write [.].

Is Your Website “Soooooo 2008?”

Up and Running

Are you coming up on Google (at the very least locally) for key search terms? You need to focus on your Title Tags and Headers Tags and ensure they have the right keyword search terms (keyword research here is a MUST). 2008 may not even seem that long ago to some of you.

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Debunked! The Top 3 Myths About Promoting A Business

Rembrandt Communications

As seen in Silicon Valley Globe… Create sales with the right content, SEO and PR moves If you are a new business-owner, companies bombard you with latest, SEO content-marketing applications, PR services and products.

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Startup Blog: Don't Skimp on PR (by Liz Roop)

Taffy Williams

Friday, May 13, 2011 Don’t Skimp on PR (by Liz Roop) No start-up has an unlimited budget. Yes, there are examples out there of entrepreneurs who successfully launched their own PR campaigns, netting the kind of national coverage everyone desires.

Highest Duty: The Search For What Really Matters

Duct Tape Marketing

Highest Duty: The Search For What Really Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Google Search Plus Is Shaking Things Up a Bit This week Google realigned it’s search results to officially add.


How to Avoid SEO Rip-Offs

Rembrandt Communications

Have you been ripped off by a search engine optimization copywriter (SEO)? Business copywriter newsletter PR search engine optimization SEO SEO copywriterWell, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help. With this in mind, I thought it was time for a quick review so here [.].

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Google’s Search Changes: Should You Care?

Inc Startups

Google's adding more semantic features to its search engine. Google is in the middle of a long-term search engine rework that left some of the press positively breathless. The search engine has been doing that for years, as well.

What Entrepreneurs Need to Know About Google+


First of all, Google is the queen mother of all search engines. Secondly, Google has some really outstanding products that are attached to its search engine. Google+ Places also allows your fans to write reviews about your company that will accompany your search listing.


Transcript of Sonic Branding and the New Rules of Marketing and PR

Duct Tape Marketing

Transcript of Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing. He is an online marketing strategist, author of a whole bunch of books, including the sixth edition of The New Rules of Marketing and PR.

What Do Your LinkedIn Invites Say?

Rembrandt Communications

Increase Sales Reaching Goals SEO Social Media Strategy Copywriting LinkedIn PR search engine optimization“Melanie, I’d like to add you to my professional network on LinkedIn.” Of course you would. But who are you? How many of these invitations do you receive? Well, LinkedIn, [link] is a great, social-media tool for networking, staying in touch with key contacts and more. But if you just send out random invitations, [.].

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results. Do the search wherever you are, do you see me or a unicorn?

Did You Forget These Communication Tools for Success?

Rembrandt Communications

Business Increase Sales Reaching Goals SEO Small Business Public Relations Web Copywriting communications PR sales search engine optimizationWe all know that communicating with your associates, customers and team members is a key to success, but with taxes, events, monthly meetings, and everything else going on at your organization right now, your communications efforts may be lagging. Here are three, key questions to ask yourself to help stay on track with your business [.].

Strategy Roundtable For Entrepreneurs: Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies


One recurring theme that kept coming up is that entrepreneurs are finding guerrilla p.r. Groupon China happens to be a customer of Recruiterbox, and found them through organic search. Guerrilla p.r. At last week's roundtable, we had five entrepreneurs pitching.

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Transcript of Traditional PR is Still a Fabulous Way to Stand Out

Duct Tape Marketing

Transcript of Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. John Jantsch: PR’s one of those terms, I mean I’ve been doing this a really long time.