Vanity Keywords: A Useless SEM Strategy

Inc Startups

The value driven from vanity keywords mostly revolves around PR and your company image, so they rarely generate a measurable return comparable to the long-tail approach. Ranking for 'Vanity Keywords' simply doesn't achieve the same marketing ROI as a long-tail approach.

SEM 30

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

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Trending Sources

Twitter Link Roundup #263 – Ultimate Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Trada, the Google Ventures-Backed SEM Crowdsourcing Firm, Closes Its Doors mklnd.com/1xPy1rc. Science is fun! And, for sure, CERN’s Alice project is fun, but even more fun is a drone’s-eye-view of the experimental site and down down down a cavern shaft to 60m underground!

Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

The Marriage of Content & Images for Local SEO

Duct Tape Marketing

When we think of search engine optimization (SEO) and search engine marketing (SEM), we usually focus on online traffic. As you can see from the examples above, SEO and SEM are inextricably connected.

SEM 23

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. It’s a great way to get instant feedback on your PR efforts as well as the quality and relevancy of you content.

Why Every Company Needs a Growth Manager

Seeing Both Sides

Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. . (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.).

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Many startup businesses – tech or otherwise – fail.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You Manage What you Measure.

Startup Metrics for Pirates: SeedCamp 2009 (Sept 2009, London.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

How to Pitch a VC (aka Startup Viagra: How to Give a VC a Hard-On.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. When VCs and other investors see PR activity, they are going to expect to see significant traction as a result. Start with a five-dollar-a-day SEM campaign.

Lean 47

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one.

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

The PR Masterclass : How to develop a public relations strategy that works! SEM Rush – Find profitable key words. 113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing.

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.

Lean 43

Who can build the marketing machine?

This is going to be BIG.

People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. This is just a theory, but it feels to me that there's a talent gap in the marketing space--or a few of them. To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten.

SEM 16

How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. It’s sometimes not entirely clear where content marketing starts and where SEO or PR end.

Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. Impact of the recession on SaaS Sales&Marketing pr. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, February 12, 2007.

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers.

Traction: A book for every founder’s library

Kevin Dewalt

Unconventional PR. For instance, I constantly encounter entrepreneurs who are trying tactics like PR or SEO way, way too early. tl dr; Traction belongs on every startup founder’s bookshelf. I’m buying copies for the CEOs of my current Angel Investments. Get it here. Traction Summarized.

PR 8

Your SOLUTION is Not My PROBLEM - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Startup Metrics for Pirates (Lean Startup Circle, Jan 2010.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Why You Should Eliminate 'Launch' From Your Vocabulary

Inc Startups

Try SEM and Facebook ads to find a target market. Your dreams of a big, buzzy launch for your start-up''s product are getting in the way of building your business, warn veteran entrepreneurs.

SEM 13

Brief Thoughts on Angel List, "Social Proof", "Spray & Pray", & The Network Effects of Large Scale Investing

500 Hats

 specifically, regarding Consumer Internet & Web Infrastructure investing -- people who DO NOT have skills in programming, design (visual or other), scalability, SEO/SEM, design, social platforms, viral marketing, affiliate marketing, mobile devices, etc -- will begin to fail out of the investing industry, and will be of limited value other than writing checks quickly. Paid & Organic Search (SEO/SEM).

IRR 69

Guide to Evaluating Startup Ideas

Tony Wright dot com

I can’t count the number of startups that aimed squarely at small businesses or “prosumers&# with sub-$100 price point and have no idea on how they’re going to buy a customer (other than word of mouth, SEM/SEO, and PR). A great developer I once worked with was kvetching at lunch one day. He’d been working at a well-funded startup for about a year and had come to terms with the fact that the startup was really a pretty dumb idea.

Web 2.0 Product Management: Optimizing Metrics & Viral Growth (Dan.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Viral 34

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc.

What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. This article originally appeared on TechCrunch. I know what you’re thinking – link bait title, right? Wrong.

You've Seen This Shit B4. Move Along. - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

4 Lessons From One of the World's Smartest Entrepreneurs

Inc Startups

Adler was “president but my real job was Search Engine Marketing (SEM) algorithm optimization lead.” I said, ‘We need to do something beyond PR to get recognition and downloads.”

Startup Metrics That Matter (FoWA London, Oct 2009) - Master of.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Five Learnings Of Growing From A Local Online Startup To An International Business

YoungUpstarts

The advantages of having somebody that knows the cultural and lingual subtleties can make all the difference when deciding which PR strategy or which approach might work or not work. His core focus is communications, PR, performance marketing and SEM.

SEM 7

Good to Great to Excellent: A Roadmap

www.launch.co

SEM, PR, etc) is our weak link and in six months it will -- hopefully -- be our biggest strength. LAUNCH. Search. -->. Sign up for our Newsletter. Close. Latest Profiles. Awesome Startup Jobs. ChallengePost - Challenging the public to solve problems. Datastax - Big Data. Big Smarts. Big Fun. Thumbtack - Americas marketplace for local services. Rapportive - Lets make email a better place. Mailchimp - Easy email newsletters. Want to add your company here? Subscribe. LAUNCH RSS.

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

Key Elements of a Massively Scalable Startup

Startup Marketing Blog

If you have relatively limited revenue per user, you’ll need to pursue tactics with a very low marginal cost such as PR, SEO or viral marketing. With a higher revenue per user, you’ll also be able to effectively arbitrage growth through paid tactics like display advertising and SEM.

Launching Tech Ventures: Part IV, Readings

Platforms and Networks

See links to SEO/SEM online resources on slide 33. Brant Cooper makes the case that startups should not hire a PR agency. TechCrunch post on PR impact of SXSW launches of Twitter and Foursquare. Xobni founder Matt Brezina on how to drive early traffic through PR strategies. This is the fourth of four posts about Launching Technology Ventures (LTV), a new MBA elective course I'm developing at Harvard Business School to explore lean startup management practices.

life lessons, by jack handey. er, Dorsey. - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

The Lean VC: a Silicon Valley story about Innovation, Incubation.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.