Vanity Keywords: A Useless SEM Strategy

Inc Startups

The value driven from vanity keywords mostly revolves around PR and your company image, so they rarely generate a measurable return comparable to the long-tail approach. Ranking for 'Vanity Keywords' simply doesn't achieve the same marketing ROI as a long-tail approach.

SEM 58

Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. Impact of the recession on SaaS Sales&Marketing pr. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, February 12, 2007.

Twitter Link Roundup #263 – Ultimate Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Trada, the Google Ventures-Backed SEM Crowdsourcing Firm, Closes Its Doors mklnd.com/1xPy1rc. Science is fun! And, for sure, CERN’s Alice project is fun, but even more fun is a drone’s-eye-view of the experimental site and down down down a cavern shaft to 60m underground!

Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

SEM 168

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. It’s a great way to get instant feedback on your PR efforts as well as the quality and relevancy of you content.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

SEM 180

How to Go From Hacker to Founder

Vinicius Vacanti

User acquisition strategies : SEO, SEM, affiliate programs, API, created syndicated content, viral loops. PR : pitching tech bloggers; guest blogging; getting featured by big media companies. Now that Yipit raised a round of funding , we have the amazing opportunity to grow our team of engineers here in New York City. But, in all honesty, we’re not looking for just great engineers in the way Wall Street, Google or Microsoft does.

Why Metrics Get Worse With Scale

Seeing Both Sides

For example, PR doesn’t scale. It seems like such an amazingly efficient source of customers, yet ask any marketing communications or PR professional to acquire 10x the number of customers that they did last year and they’ll look at you as if you have 10 heads.

Buddha Temple Singapore - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Five Learnings Of Growing From A Local Online Startup To An International Business

YoungUpstarts

The advantages of having somebody that knows the cultural and lingual subtleties can make all the difference when deciding which PR strategy or which approach might work or not work. His core focus is communications, PR, performance marketing and SEM.

SEM 76

STARTonomics.com: Simple, Actionable Metrics for Startup Success.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Why Every Company Needs a Growth Manager

Seeing Both Sides

Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. . (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.).

Chris Messina is Making Things Better. - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Web 2.0 Expo SF: Series of Tubes + Startup Metrics 101 - Master of.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Web 130

Google Q1 2008 Earnings: "Comscore, Eat My Shorts." - Master of.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. It’s sometimes not entirely clear where content marketing starts and where SEO or PR end.

Startup Metrics for Pirates: FOWA/Miami (Feb 2009) - Master of 500.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Miami 100

life lessons, by jack handey. er, Dorsey. - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

GeeksOnaPlane East Asia 2010: Startups Are Global. You Should Be.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Asia 130

The Lean VC: a Silicon Valley story about Innovation, Incubation.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Some new & old startup blogs & presos i'm in love with - Master of.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Posted by Dave on Friday, November 14, 2008 at 10:00 PM in Blog the Blogging Bloggers , Dave, Friends, Family , Geeks, Tech, Startups , Marvelous Marketing , Metrics & Measurement , Search, SEO/SEM, etc , Social Networking & Social Media , Venture Capital & Startup Finance | Permalink Digg This | Save to del.icio.us

Dave McClure talk about seed investing on GigaOm - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

LinkedIn People Search: "It's People Alerts (via email), Stupid.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

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500 Startups - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

You've Seen This Shit B4. Move Along. - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Startonomics SF 2008: Yeah, We Rocked Your Face. - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Posted by Dave on Saturday, October 04, 2008 at 06:40 PM in Conferences & Events , Dave, Friends, Family , Geeks, Tech, Startups , Marvelous Marketing , Metrics & Measurement , Search, SEO/SEM, etc , She Blinded Me With SCIENCE! Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure.

Running Geek Events - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Lost In Translation (by @kk in Tokyo) - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Startup 2.0: a Silicon Valley Story - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Why You Should Eliminate 'Launch' From Your Vocabulary

Inc Startups

Try SEM and Facebook ads to find a target market. Your dreams of a big, buzzy launch for your start-up''s product are getting in the way of building your business, warn veteran entrepreneurs.

SEM 57

Sec. State Hillary Rodham Clinton & GeeksOnaPlane / StartupVisa.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

SEC 130

GeeksOnaPlane Asia Visits The Great Wall of China - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Asia 130

GeeksOnaPlane Shanghai!

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Startup Metrics for Pirates (Lean Startup Intensive, May 2010.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Better Get Ready. - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Customer Lifecycle - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Bernard Lunn: Microsoft=Ali, Google=Foreman, & "Web 3.0" = "Rumble.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Web 130

Farewell Tokyo! J-Geek Dinner Shibuya Off the Hook :) - Master of.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.