Trending Sources

Vanity Keywords: A Useless SEM Strategy

Fresh Inc.: The Staff Blog

Ranking for 'Vanity Keywords' simply doesn't achieve the same marketing ROI as a long-tail approach. Here's why the practice should be put to rest.

SEM 35

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

But you don’t need to spend money on SEM. This is 14% of world population and 33% of all people online. That is YouTube today.

SEM 153

Twitter Link Roundup #263 – Ultimate Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Trada, the Google Ventures-Backed SEM Crowdsourcing Firm, Closes Its Doors mklnd.com/1xPy1rc. Science is fun! OK now catch your breath. Enjoy!

Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH. 1gnb0N1. 1loBthB. 1fWp19y.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Gross margin positive !=

The Marriage of Content & Images for Local SEO

Duct Tape Marketing

When we think of search engine optimization (SEO) and search engine marketing (SEM), we usually focus on online traffic. About the Author.

SEM 18

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR.

Why Every Company Needs a Growth Manager

Seeing Both Sides

Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. Cost to execute the test.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Market Size. Let me be very direct.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. 1/1,000?

Startup Metrics for Pirates: SeedCamp 2009 (Sept 2009, London.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III. The 4 Things You Really Need. Part II! Facebook Ads Suck?

How to Pitch a VC (aka Startup Viagra: How to Give a VC a Hard-On.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

The PR Masterclass : How to develop a public relations strategy that works! SEM Rush – Find profitable key words. Have fun! Tools.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. Choose one. The AARRR model (hence pirates, get it?)

Why You Should Eliminate 'Launch' From Your Vocabulary

Fresh Inc.: The Staff Blog

Try SEM and Facebook ads to find a target market. But that''s a bad move, writes Origami.com founder Vibhu Norby on his blog recently.

SEM 15

Who can build the marketing machine?

This is going to be BIG.

People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. This is just a theory, but it feels to me that there's a talent gap in the marketing space--or a few of them. Secondly, agencies and big companies seem to have caused a management gap on the marketing side as well.

SEM 16

4 Lessons From One of the World's Smartest Entrepreneurs

Fresh Inc.: The Staff Blog

Adler was “president but my real job was Search Engine Marketing (SEM) algorithm optimization lead.” What is smartness? Berkeley.

Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. Impact of the recession on SaaS Sales&Marketing pr. at 8:53 PM.

Traction: A book for every founder’s library

Kevin Dewalt

Unconventional PR. For instance, I constantly encounter entrepreneurs who are trying tactics like PR or SEO way, way too early. Sales.

PR 8

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

IdeaLab has a philosophy that if they can get a centralized group of expert staff to help with legal, accounting, recruiting, PR, etc. Heresy.

Your SOLUTION is Not My PROBLEM - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

Startup Metrics for Pirates (Lean Startup Circle, Jan 2010.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III. The 4 Things You Really Need. Part II! Facebook Ads Suck?

Brief Thoughts on Angel List, "Social Proof", "Spray & Pray", & The Network Effects of Large Scale Investing

500 Hats

and while Start Fund and Yuri/Ron investing in YC was a brilliant move w/ huge PR impact, BY FAR, Angel List is/will have 100x more impact on the industry than the Start Fund (which currently only focuses on YC companies). Paid & Organic Search (SEO/SEM). sorry little monsters, next time ;). Period. pretty cool. period.

IRR 69

Guide to Evaluating Startup Ideas

Tony Wright dot com

I can’t count the number of startups that aimed squarely at small businesses or “prosumers&# with sub-$100 price point and have no idea on how they’re going to buy a customer (other than word of mouth, SEM/SEO, and PR). A great developer I once worked with was kvetching at lunch one day. Twitter was very tractable.

Web 2.0 Product Management: Optimizing Metrics & Viral Growth (Dan.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

Viral 34

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc.

What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

This article originally appeared on TechCrunch. I know what you’re thinking – link bait title, right? Wrong. He sold out MSG in 22 minutes.

You've Seen This Shit B4. Move Along. - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

Startup Metrics That Matter (FoWA London, Oct 2009) - Master of.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

Five Learnings Of Growing From A Local Online Startup To An International Business

YoungUpstarts

His core focus is communications, PR, performance marketing and SEM. By Willem Nout, project manager and Head of Search for Flipit.com.

SEM 7

Good to Great to Excellent: A Roadmap

www.launch.co

SEM, PR, etc) is our weak link and in six months it will -- hopefully -- be our biggest strength. LAUNCH. Search. -->. Sign up for our Newsletter. Close. Latest Profiles. Awesome Startup Jobs. ChallengePost - Challenging the public to solve problems. Datastax - Big Data. Big Smarts. Big Fun. Rapportive - Lets make email a better place.

Why The Haters Are Wrong About Growth Hacking

Fresh Inc.: The Staff Blog

If your startup doesn''t practice growth hacking you''ll never know extraordinary growth. I''d like to make the case that the article is wrong.

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) It was a management problem. Order Here.

Key Elements of a Massively Scalable Startup

Startup Marketing Blog

If you have relatively limited revenue per user, you’ll need to pursue tactics with a very low marginal cost such as PR, SEO or viral marketing. With a higher revenue per user, you’ll also be able to effectively arbitrage growth through paid tactics like display advertising and SEM. Posted in Uncategorized. I agree (and hope!)

Launching Tech Ventures: Part IV, Readings

Platforms and Networks

See links to SEO/SEM online resources on slide 33. Brant Cooper makes the case that startups should not hire a PR agency. TechCrunch post on PR impact of SXSW launches of Twitter and Foursquare. Xobni founder Matt Brezina on how to drive early traffic through PR strategies. Part II describes LTV's class sessions.

life lessons, by jack handey. er, Dorsey. - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

The Lean VC: a Silicon Valley story about Innovation, Incubation.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.