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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. So What is This Underbelly of Which You Speak?

SEM 379
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many adds came through organic SEO? How many through affiliate deals? SEO is seldom “free.”.

Metrics 346
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. This exercise will lead you to a full picture of the channels you can leverage to increase those metrics. Some of those channels might include: Acquisition.

Marketing 115
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. How to listen to customers, and not just the loud.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150