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Twitter Link Roundup #226 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Interesting experiment in Sweden (6 hour work days, with a control group) | Fast Company – crowdspring.co/1unc4cV. Eating More Fruits and Vegetables Won’t Stop Obesity | The Atlantic – crowdspring.co/T8NAa6. Interesting data on MOOCs & their impact on education | HBR crowdspring.co/1obKEVq.

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[INTERVIEW] Zakaria Hersi, Founder Of Orten.io

YoungUpstarts

On one hand, he’s a tech innovator and entrepreneur whose creativity has earned him awards and accolades on two continents – Europe (Sweden, to be more exact) and Africa (eastern, and in countries like Nairobi, his native Somalia and Mauritius). What advice would you give other minorities in Sweden (or elsewhere) on breaking through?

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15 Entrepreneurs Share What Makes Their Business Unique

Hearpreneur

There’s no shortage of PR agencies out there and as a young business, we understand how important it is to differentiate ourselves. Thanks to Mark Lee, Hokku PR. #2 1 – Diverse Work Culture. Photo Credit: Mark Lee. We’re a unique team made up of both traditional and non-traditional backgrounds.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

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Lessons Learned: About the author

Startup Lessons Learned

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Later, I discovered you could get paid to program computers, and really never looked back. Thanks to the anonymity of the internet , I landed a few jobs, and did quite a bit of writing.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." When we build products, we use a methodology. For software, we have many - you can enjoy a nice long list on Wikipedia. Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Their stories would not have been possible without access to sympathetic adults with the necessary equipment and knowledge to get started.