A Startup’s First Steps: What’s In A Name?

Gust

This comes in handy for things like business press coverage, corporate PR, and ticker symbol if and when the company goes public. Having taken stock of the main legal documents and actions involved in forming and operating a new startup, let’s crack open the “case” (disregarding the warnings about voiding your warranty) and examine a few of the steps, documents and key decisions to be made in getting a new startup ready for business.

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