10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. In fact, an interesting study, infographic or other data sometimes warrants its own pitch. TIP: As a startup – use PR for link building.

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why.

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The New New New Rules of Marketing and PR

Duct Tape Marketing

The New New New Rules of Marketing and PR This content from: Duct Tape Marketing. My good friend David Meerman Scott stopped by the Duct Tape Marketing Podcast recently to talk about the release of the 3rd Edition of his mega best selling book The New Rules of Marketing and PR. So, what’s changed in the last few years enough to warrant a third edition? Podcast David Meerman Scott New Rules of Marketing and PR

Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. What are Performance Based Warrants? Make the warrants time based.

Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever.

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Given the bank more “warrant coverage.&#. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. Mark: 10% warrant coverage is like stock options.

Damage Control: Tips for Surviving a Crisis

Inc Startups

Picture this: You show up at the office and there are five federal agents standing outside with a search warrant. ” A crisis can take on many different forms, including a search warrant, subpoena, bad press, litigation and the hostile customer.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized.

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9 Reasons to Consider Old School Sticker Marketing

Duct Tape Marketing

Successful or interesting sticker campaigns can generate excellent PR. 9 Reasons to Consider Old School Sticker Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing.

5 Non Spammy Ways To Get a Blogger’s Attention

Duct Tape Marketing

Everyone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach.

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30 Money Saving Tips For Your Business

Up and Running

For those moments when you have smaller tasks that don’t warrant a new hire but that you just can’t add to your already full plate, Simon Slade of Affilorama.com suggests microcontracting. DIY Marketing and PR. You’re going to need a bigger bank.

What I Learned From My First Time Writing on LinkedIn

Inc Startups

I immediately established who I was (a PR pro and entrepreneur) so readers could determine if the post''s content would be relevant to them. Several members of the original LinkedIn program write about advertising, marketing, and PR.

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How to Work with Lawyers at a Startup

Both Sides of the Table

They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee. Like anything in life, if you want a fair deal on the deferred fee and warrant percentage you need to talk to a few lawyers to make it competitive.

8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

I do not endorse raising $5 million for a business that doesn’t yet warrant it. They get the PR bump. A year ago I blogged about one of my most common mantras that applies to sales, biz dev & fund raising alike: “ Time is the Enemy of all Deals.&#.

Tesla vs. Target: Which CEO wrote the better transparency letter?

The Next Web

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Target’s letter looks like it was written by a PR team and approved by the CEO. Tesla’s letter looks like it was written by the CEO, and reviewed by the PR team.

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Startup Blog: Decisions, Decisions, Decisions ? Second Guessing

Taffy Williams

Determine what you believe makes the situation warrant a new direction. Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra. Startup Blog Steps to consider to start and grow a company.

Starting up? Plan for the Long-Haul

Inc Startups

The two-person PR firm we set up in my business partner's one bedroom apartment in 1995 bears no resemblance whatsoever to our integrated strategic communications agency of 2013. I adapted (and persevered) as events warranted.

100 Great Questions Every Entrepreneur Should Ask

Inc Startups

Therefore, companies should strive not only to enhance and reinforce an ethical culture but also to arrange for a warranted perception of that ethicality to be part of their brand.”

Stop "Keeping Up With the Joneses"

Inc Startups

traditional advertising, face-to-face meetings, PR, etc.)? The final answer will determine whether a social media presence, or upgrade, is warranted. When you hear a success story, it might seem natural to emulate it. But who wants to be a lemming? Stop copying and start innovating.

How I Pivoted My Startup 3 Times to Find Success

Up and Running

A channel that didn’t point to specific returns didn’t garner enough priority to warrant paid customers. “A pivot is a change in strategy without a change in vision,” says Eric Ries , author of The Lean Startup.

25 Best Startup Failure Post-Mortems of All Time

www.chubbybrain.com

We did find some specific industry verticals where the model works (some high schools, some boxing and mixed martial arts events, some exclusive conferences), but not enough to warrant a large market and an independent company. Too much PR, too early. Education. About. Investors Companies. 25 Best Startup Failure Post-Mortems of All Time. October 3rd, 2010 the Chubby Team 48 Comments. Tweet. Want more entrepreneurial goodness? You should sign up for our newsletter here.

This Man Fought an Online Stalker Off His Company

Inc Startups

If the attacks truly warranted a response, they could have created a site with a name like truth.veritasprep.com. Andy Beal | CEO Trackur, Raleigh, North Carolina LAUNCH A PR CAMPAIGN It is very hard to collect a default judgment, particularly if the company has no assets.

Twitter Link Roundup #33 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Has Your Startup Given Performance-Based Warrants? 5 Step Small Business PR Plan for Today – [link]. Tags: Awesomeness How To Interviews Reviews Strategy Technology business community crowdsourcing design inspiration marketing social media start-up tips copywriting crowdspring entrepreneur entrepreneurship leadership pr public relations small business smallbiz startup twitter writing

Twitter Link Roundup #33 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Has Your Startup Given Performance-Based Warrants? 5 Step Small Business PR Plan for Today – [link]. Tags: Awesomeness How To Interviews Reviews Strategy Technology business community crowdsourcing design inspiration marketing social media start-up tips copywriting crowdspring entrepreneur entrepreneurship leadership pr public relations small business smallbiz startup twitter writing

EnumSet and EnumMap

TechEmpower

They have a bit of a PR problem. API-level changes are warranted as well. This article discusses java.util.EnumSet. and java.util.EnumMap. from Java's standard libraries. What are they? When should they be used? Could the implementations be improved? Could the APIs be improved? Conclusion. What are they? EnumSet. and EnumMap are compact, efficient implementations of the Set and Map interfaces. They have the constraint that their elements/keys come from a single enum type.

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Expensify Blog. Expense Reports That Don't Suck. CEO Friday: Why we don’t hire.NET programmers. Update: The end is near, Expensify is hiring a.NET programmer! Learn more… Saturday edit: Wow, quite a response to this. Some additional comments at the end. Sunday edit : Still going!

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The cardinal sin of community management

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, September 11, 2009 The cardinal sin of community management Once you have a product launched, you will the face the joys – and the despair – of a community that grows up around it. I won’t sugar-coat this: it is one of the most difficult and frustrating aspects of building a company online. There are many articles by many experts ( myself included ) extolling the virtues of listening to customers.

Facebook's Yishan Wong to Kottke, TechCrunch, et al: "You Wouldn't.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Posted by: Joe Grossberg | Monday, July 07, 2008 at 09:43 AM I hereby nominate this entry for "Epic Fail of the Week" Posted by: Too Ironic | Monday, July 07, 2008 at 07:20 AM "Kottke's blog doesn't appear to accept comments" Some posts do, because the posts warrant discussion.

Understanding the Underbelly of Online Marketing and Why You'll Lose if You Don't

Inc Startups

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized.

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Equity payments are structured as common stock or as warrants, which give Arizona Bay the right to purchase equity in a clients company at an agreed-upon price at some point in the future. Learn how from the experts at PR Newswire. ); Login or signup. Welcome | Logout. Join our community. Login using: Use your Inc.com account: Forgot login ? Forgot login ? Create an Inc.com account: Subscribe to Inc.coms Free Newsletters. Start-up | Mondays. Technology | Thursdays.

What SXSWi Attendees Can Learn From SXSW Music

Austin Startup

And if a more intimate conversation is warranted, it’s easy to break off somewhere less hectic. Full Disclaimer: Jones-Dilworth did PR this year for the SXSW Accelerator event. Last week, as the technorati returned home from their working spring breaks in Austin for SXSW Interactive, the backlash began almost immediately. It started with Jolie O’Dell’s post , smartly entitled “Why SXSW Sucks.”