6 Reasons You Need PR For Your Startup

YoungUpstarts

The examples above are proof of PR’s capability to communicate, encourage engagement and connection with a company. PR’s role is to drive traffic to your storefront (digital or brick and mortar). Meanwhile, PR, as mentioned, brings the power of credibility to the table.

PR 200

Book Marketing – What Can A PR Pro Do For You

YoungUpstarts

Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. Let’s also break it down into several other things a PR professional can do.

PR 241

SEO and PR Got People to Your Site, Now What?

Rembrandt Communications

You spent all of that time and effort, and probably a good amount of money, to get people to your site via search engine optimization (SEO) and public relations (PR), but are people clicking on your links and buying your products and services? Content Strategy Increase Sales Marketing Sales SEO SEO Copywriting Small Business Public Relations Web Copywriting Writing Tips landing page landing pages PR What is your landing page saying?

PR 149

How to Avoid PR Rip-Offs

Rembrandt Communications

“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We Business Copywriting Increase Sales Marketing PR SEO SEO Copywriting Web Copywriting free publicity public relations Small Business Public RelationsWe hired a freelance copywriter, and he took our money and ran.” “I I paid a lot of money for media placements. Isn’t that how it works?” Yes, folks. These are just some of the unhappy questions I [.].

PR 157

Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

Rembrandt Communications

The post Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Reaching Goals Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips Combine content efforts for the best results!

PR 130

PR Checklist For 2015 To Get Back Into The Swing Of Things

YoungUpstarts

Change the copyright date ASAP or have your trusty web designer do it for you. See how easy it is to jumpstart your PR for the upcoming year? Diana Ennen is the President of Virtual Word Publishing , offering PR and marketing services.

PR 257

Reliable Strategies To Help Your Business Handle a PR Crisis

crowdSPRING Blog

Although many business owners don’t refer to their communications as PR (public relations), their communications effectively serve as just that. PR is the way organizations, companies and individuals communicate with the public and media. Bad PR?

PR 82

How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency.

PR 162

It’s Time for PR Action!

Rembrandt Communications

Copywriting Increase Sales Marketing PR Reaching Goals SEO SEO Copywriting Web Copywriting free publicity Small Business Public Relations Social MediaEven if things are still rough with the economy, this is not the time to sit around and get depressed by the latest news. Instead, it’s time to take action. Do you want some free publicity within the next two weeks? Here’s what you can do right now: Research. If you don’t already have it, find [.].

PR 100

5 common mistakes guaranteed to screw up your PR strategy

The Next Web

Here are some of the most common PR blunders that you can learn to avoid in the first place. Taking the press for granted PR requires a concerted effort. Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here.

PR 163

Why Mark Cuban is wrong about startups and PR

The Next Web

Last month, Business Insider came out with a big headline: “Mark Cuban explains why startups should never hire a PR firm.” The essence of Cuban’s argument is that the traditional big-budget PR consultancy model is an anachronism in the context… This story continues at The Next Web.

PR 146

The Heart Of The Game: PR Lessons Learned From Game Of Thrones

YoungUpstarts

While it is tempting in PR to add a little more color to a pale palette, embellishing or steering an audience into distraction to avoid the truth is the quickest way to lose respect and trust. by Leslie Licano, co-founder and CEO of Beyond Fifteen Communications.

PR 169

How to deal with bad PR

Lightspeed Venture Partners

The Economist has published a couple of interesting articles about how to deal with bad PR recently. The first suggests that it is better to ignore bad PR than to fight it : …rebuttals are unwise, argue Derek Rucker and David Dubois, of the Kellogg School of Management, and Zakary Tormala, of Stanford business school, three psychologists. Its web page is a magnet for search engines. If you’ve had bad PR around your startup, let me know what you think.

PR 96

Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. ” If your company was featured there (in the early days of what people called Web 2.0) Here’s how you should think about your PR plan.

PR 338

Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

Creating a web presence that converts into sales comes down to two key factors: Are your websites and social media properties easy to use, full of valuable information, and regularly updated? Quick action steps: Tracking your web presence.

10 tips for setting up an international PR strategy

The Next Web

His work is to help people get the most out of their PR efforts online. But what’s your call on PR? This story continues at The Next Web. Lorenzo Grandi is the marketing & community manager at pr.co.

PR 140

Does Your Web Site Sing This Song?

Rembrandt Communications

Business Copywriting Increase Sales PR SEO Copywriting Web Copywriting Writing Tips free publicity media relations public relations search engine optimization SEO Small Business Public Relations social marketingThere are a lot of performing arts shows out there today (“Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc.), and I love watching the good dancers and singers. But it made me think about public relations and SEO copywriting.

Web 109

6 ways content marketing has changed the way we do PR

The Next Web

Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates. Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. This story continues at The Next Web.

PR 171

Tips On Choosing A Control Panel For Your Web Hosting Environment

YoungUpstarts

by Greg Rockwood, community and PR manager at Softsys Hosting. It is not an easy decision to choose a correct control panel for your web hosting account – particularly when you have several options available in market. However, below basic features should be available for easy operation of your server: • Does it support your preferred web server (Apache, IIS, Lightspeed, etc.)? Professionalisms Greg Rockwood web hosting

Do I need a website? Web presence planning for new companies

Up and Running

A web-presence is the digital representation of your company and is a key factor for attracting new business. Often your web presence will be the first point of contact with potential customers so it is important to get it right. What are the benefits of a web presence?

Web 108

10 cash-strapped PR strategies you can adopt to improve ROI by tenfold

The Next Web

PR is hard. Over the past two years, I’ve made a lot of PR mistakes. This story continues at The Next Web. The post 10 cash-strapped PR strategies you can adopt to improve ROI by tenfold appeared first on The Next Web.

PR 148

PR in the global economy: How media is different in Latin America vs. the US

The Next Web

Good PR strategy starts with good intelligence. And just as pitching a story to The Next Web isn’t the same as pitching it to the Wall Street Journal, there are also important, sweeping differences between the media cultures in different countries and even regions.

How to do your PR in the age of information overload

The Next Web

Weeks ago, I remember reading something on the internet to the effect of ‘doing PR and pitching media to cover your thing is just a matter of calling the right API. This story continues at The Next Web. Javier Sanz is a marketer at Quaderno.

PR 144

How to Apply PR Skills at Networking Events

Up and Running

I’ve been to hundreds of journalism and PR mixers but this business crowd was different. Mark Macias is founder of CaffeinatedVideos.com, a social media video service that enhances the web experience for businesses. PR and Advertising Mark Macias networkingTweet Today’s BIG Blog post is from Mark Macias , author of Beat the Press: Your Guide to Managing the Media. Public Relations is a skill that not only applies to the media.

PR 98

10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. TIP: As a startup – use PR for link building. Buffered this one for sure, I hope all goes well with your upcoming course for startup PR!

PR 82

How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. There is a lot of debate over the definition of Web 2.0. For instance, this specific definition of Web 2.0 says, “Web 2.0 Web 2.0

PR 52

5 Data-Backed Tips for Boosting Your PR Response Rate

Duct Tape Marketing

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. Simply ignoring your brand, or taking a lackadaisical approach to your PR and hoping things work will no longer work.

PR 53

How Startup SEO Agencies Benefit from Project Management Tools

The Startup Magazine

The right tool brings together resources that you would have to search for, using various widgets across the web. Every startup has a mission. A vision with which they set out to conduct business, and complete their objectives.

SEO 101

How to Turn Your Blogs into a Book in 10 Simple Steps

Rembrandt Communications

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. Blogs BtoC, BtoB Content Strategy Business Content Marketing Strategy Content Strategy Copywriting Increase Sales Marketing PR Repuation Management Sales Web Copywriting Writing Tips

B2B 130

How to apply PR strategies to improve your company’s SEO

The Next Web

PR is about building relationships with media professionals and key influencers to help increase a company or individual’s visibility and profile; SEO is an iteration of that relationship. PR has always been a multifaceted discipline. The art of the PR (SEO) pitch.

PR 147

How to Turn Your Blogs into a Book in 10 Simple Steps

Rembrandt Communications

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. If you want to write a book and just don’t have the time, check out our new infographic… How to Turn Your Blogs Into a Book in 10 Simple Steps or Less… The post How to Turn Your Blogs into a Book in 10 Simple Steps appeared first on B2B copywriting, content marketing strategy and PR that boost sales, awareness and credibility fast!

B2B 126

Is My Company’s Web Site Guarded Against Hackers?

Up and Running

With the New Year under way, word comes from Israeli officials that the country’s stock exchange and its national airline had their Web sites paralyzed on Jan. Business Planning PR and Communications UncategorizedIn 2011 it was Sony, Epsilon, and U.S.

Web 107

Curator: White House Demo Day, Intel’s Diversity Fund, Universal PR Truths

YFS Magazine

A curation of the best small business talk around the web. Here’s our weekly link roundup of small business buzz, musings and muchness. News curator small business news

What are You Writing and Promoting?

Rembrandt Communications

Your content strategy and PR should provide results! Have you seen all of the stories about the death of traditional, public relations (PR) lately? appeared first on Boost sales with BtoB Content Strategy and PR here.

PPC 169

How Scary is Your BtoB Marketing?

Rembrandt Communications

appeared first on Boost sales with BtoB Content Strategy and PR here. BtoB Content Strategy Business Content Marketing Content Strategy eMail Marketing Increase Sales Marketing PR Reaching Goals Repuation Management Sales Social Media Strategy Web Copywriting

Are Your Customers Actually Reading Your BtoB Content?

Rembrandt Communications

appeared first on Boost sales with BtoB Content Strategy and PR here. You may be wasting time, money and resources on all that copywriting You hire an experienced copywriter to write your BtoB content.

Strategy Roundtable For Entrepreneurs: Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies

ReadWriteStart

One recurring theme that kept coming up is that entrepreneurs are finding guerrilla p.r. Guerrilla p.r. At last week's roundtable, we had five entrepreneurs pitching. and SEO as two of the most effective and affordable customer acquisition strategies.

5 Fast Ways to Boost Holiday Sales with Content Marketing Now!

Rembrandt Communications

appeared first on Boost sales with BtoB Content Strategy and PR here. Take a few hours to make changes that bring results It’s the peak of the holiday season, and your sales are flat. What can you do? Here are… 5 Fast Ways to Boost Holiday Sales with Content Marketing Now!

Sales 151

Writing for the Web: Tips, Tricks and Standards

Duct Tape Marketing

We’re about to see a downpour of web copy. More than ever, PR firms, social media marketers, and search optimizers are rushing to push out more web content for clients. The number of marketers who are writing for the web is exploding.

Web 75

Transcript of Traditional PR is Still a Fabulous Way to Stand Out

Duct Tape Marketing

Transcript of Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. John Jantsch: PR’s one of those terms, I mean I’ve been doing this a really long time.

PR 46

Don’t Forget SEO in Your Content-Marketing Strategy

Rembrandt Communications

The post Don’t Forget SEO in Your Content-Marketing Strategy appeared first on Boost sales with BtoB Content Strategy and PR here. Take advantage of this competitive tool to boost sales and online awareness Content is a huge part of most marketing strategies right now.

SEO 141

Who Owns Web Analytics? A Framework For Critical Thinking.

Occam's Razor

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. This is a topic I cover in my new book, Web Analytics 2.0. Where does web analytics fit?

You Need More Than BtoB Content Strategy for Success

Rembrandt Communications

The post You Need More Than BtoB Content Strategy for Success appeared first on Boost sales with BtoB Content Strategy and PR here. 3 Simple Secrets to Win Loyal Customers, Sales and Credibility You worked hard to get your BtoB content strategy in place.

PPC 158