Kathy Sierra: Building the minimum Badass User, Business of Software. A masterclass in thinking about software product development.
Business of Software Blog
FEBRUARY 3, 2013
Not only some of the smartest advice anyone has given about how to approach software development, there is also a trick that is guaranteed to make you feel more confident, more powerful and more in control of what you do. So everyone starts out with this some variation of this: we want our product to be desirable. Because the world is full of “Great product; didn’t sell.” And this is true even for companies where the product actually costs a lot of money.