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Kathy Sierra: Building the minimum Badass User, Business of Software. A masterclass in thinking about software product development.

Business of Software Blog

Not only some of the smartest advice anyone has given about how to approach software development, there is also a trick that is guaranteed to make you feel more confident, more powerful and more in control of what you do. So everyone starts out with this some variation of this: we want our product to be desirable. Enjoy! Transcript.

If You’re Not Selling ‘This’ You’re Leaving Money On The Table

YFS Magazine

Grow Marketing & Sales business ideas consulting product development solopreneur solopreneurship

Why There Will Never Be Another Red Hat: The Economics of Open Source

Peter Levine

The consequence of the model is minimal product differentiation resulting in limited pricing power and corresponding lack of revenue.

Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

Current and new customers care a lot more about product or service quality, and the value of your item. Knowledge is power. You can do this!

Shifting from a product company to a sales/marketing company

Seth Levine's VC Adventure

Early on in their lives most companies are built around a focus on product. Perhaps a sales person or community manager/user advocate is hired.

Sales 30

Tech Support *is* sales

A Smart Bear: Startups and Marketing for Geeks

Tech support is sales. At Smart Bear we made millions of dollars in both individual and enterprise sales without "sales.".

The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Six Ways Retailers Can Perform Spring Cleaning


Let’s examine a few of the ways retailers perform Spring Cleaning, preparing their brands and product lines for the coming weeks and months: 1.

Jeff Szczepanski- The Developer’s Guide To Running Sales Teams

Business of Software Blog

I’m actually, as I said a developer by training, an electrical engineer. What do we mean by the developer’s guide? pause].


3 Major Product Fails, And How To Avoid Their Mistakes


However the reality is that a significant majority of products don’t succeed. The product was known as a “thin client” and had no hard drive.

Green 17

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. He has a good team, and theyve shipped a working product to many customers.

Sales Myths - Selling's Easy and My Product's So Good It Sells Itself

Small Business Force

At the end of the day, sales are what makes or breaks a small business. Basically, the product practically sells itself. And they don't.

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. If they had done this, there would have been zero dollars in sales. What’s a “new product&# ?

Getting Your Demos Right

Feld Thoughts

We are lucky to be investors in a bunch of companies creating amazing new products. Product demo makerbot mezzanine oblong Sales

You're Not Ready for a Sales Hire: 4 Reasons

Fresh Inc.: The Staff Blog

In general, salespeople stink at product development. They excel at revenue development. Your product is awesome.

From Zero to $5 Million Annually

Business of Software Blog

In this guest post Ameet shares with us his story of how he turned his first product based company to a wild success based on what he learned from Business of Software 2011. It seemed like I was the only person there without a product of their own. I really wanted to know what it was like to turn an idea into a product!

Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the Customer Development Model. But if you have a web based product the right answer may be 300-500.

Shifting from a product company to a sales/marketing company

Seth Levine's VC Adventure

Early on in their lives most companies are built around a focus on product. Perhaps a sales person or community manager/user advocate is hired.

Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept. Yeah, weve got that.

What is innovation?

Startup Musings

Coming up with novel ways to incentivize a sales channel to double their product sell through rate is innovation. What is innovation?

Five Rules for Making Products That Sell Themselves


And that kind of action has little to do with creating corporate ego-fueled products or with panic-stricken attempts to put something — anything! —



Most companies start by investing heavily in product, then focus on investing in sales and marketing. Business Entrepreneurship Leadership Return Path Technology Bonded Sender Habeas HR policies M&A product development sales and marketingBackwards. Here are a few examples of what I mean by that.

How to build the right management team

Version One Ventures

With that said, here are some general guidelines I have developed over the years for building a management team. 3 rd and 4 th hire: VP Sales/VP Marketing. It’s important that founders stay involved early on in sales and marketing as the company tries to find product-market-fit, define its pricing and develop the product roadmap.

Startup Idea/Seeking Developers to Bid on a Project

David Teten

I have a great idea for a product. I see 2 ways to build this: a) You can start your own company and build this product, and self-fund.

3 Essential Tips for Sales in a SaaS model

Guy Nirpaz

SaaS forever changes how software is developed and delivered to customers. In our discussions with SaaS providers, big and small, we see a growing understanding of the need to define sales strategy and processes while taking into account the full life-cycle of a customer. Therefore SaaS is as much about up-sell than the initial sale.

Book Review: “Disciplined Entrepreneurship” by Bill Aulet of MIT

Startup Musings

The chapters on sales and marketing are particularly valuable to technical founders who haven’t personally seen marketing and sales in action.

Hello World!

Launching Tech Ventures

Do you wish you were back in school? ;) When does it make sense to launch early with a buggy product, and when is it important to perfect the product?

Lean 12

Managing Many Voices Involved with Product Development

Launching Tech Ventures

By Aileen Wu Success product development requires not only blood, sweat and tears, but also a dialogue among colleagues from several different disciplines. Designers, who invent the look and feel of products, are sometimes fundamentally motivated to push the envelope of convention.

Sales Myths - A Good Product Sells Itself and Selling is Easy

Small Business Force

At the end of the day, sales are what makes or breaks a small business. Basically, the product practically sells itself. And they don't.

3 Mistakes That Kill Product Sales (Even Before You Start Selling!) by Yaro Starak

How To Create A Product That Sells Part Three. This is the third part in the series on product creation. You can read the previous parts here: Part 1: How To Create A Product That Sells. Part 2: 3 Ways To Make $100,000 Online Selling Your Own Product. Creating a Title for your product that is Too Cute or Clever.

Launching Tech Ventures: Yogi Product Development

Launching Tech Ventures

Here are some lessons I learned along the way: Developing a prototype See the future, act in the present. My co-founder in the U.S.

YouEarnedIt Gets $6.5 Million in Funding


The Austin-based startup plans to use the funds to further product development on its software as a service human resources rewards platform, sales and marketing. YouEarnedIt Tuesday announced it has received $6.5 million in funding. Existing investors include […] The post YouEarnedIt Gets $6.5 Austin

“What if consumers aren’t looking for a.

Mark Birch

The first is the lack of custom input early on in the product development cycle. I think this is going to take off in many corporations.

Product Packaging: The Most Overlooked Detail

Up and Running

Product development budget: check. Product packaging? Here’s what great packaging does for your product and your brand: 1.

Eight Ways Customer Analytics Can Give Your Company A Competitive Edge


Develop products customers want. Conduct product usability tests. Where, really, are the barriers to making the sale?

Lean Logic Extends To All Functions, Not Just Product Development

Launching Tech Ventures

They launched with a buggy product, initially did not have too many features, collected consumer feedback on the product and constantly improved.

The Rhythm Method of Product Iteration


But one crucial one that you can implement might be called the “Rhythm Method”: imparting a well-known beat to your product and service upgrades. Obviously, a frantic reaction to someone else’s move will damage the way your biz dev, sales, product managers, engineers, PR people, and strategy teams interrelate. They’re relaxed.

The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Thanks for sharing.

MySalescamp Launches Alpha Version of Sales Effectiveness Platform


MySalescamp is a Finnish startup that is building a sales effectiveness platform targeting B2B enterprise sales.