[Review] The Rise Of The New East


How big is the market for Muslim-friendly products and services? Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods. A key point to note here is that developing halal products doesn’t limit a company from cross-selling to non-Muslims.

The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

It will be for a brand peddling a product or service and it will claim the highest of quality for said product or service. In Cohn & Wolfe’s study (12,000 people participated from Brazil, China, France, Germany, Hong Kong, India, Indonesia, Italy, Singapore, Spain, Sweden, United Arab Emirates, the United Kingdom and the United States), 69 percent of the participants claim customer relations is more important than the brand’s beliefs and environmental footprint.