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The Secret Sauce Of Start-Up Success

YoungUpstarts

I grew the business that I currently lead as CEO from a start-up to more than 60 million dollars in revenue in less than six years. My simple process has worked to spur growth and revenue for every business I have headed. Can a competitor’s product name be easily substituted for my company’s brand?

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How to Create a Compelling Unique Selling Proposition

ConversionXL

million in monthly recurring revenue (at time of writing). We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME]. Thanks, [YOUR NAME]. Your USP isn’t just a clever copywriting tool.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. What are their favourite products or what features are they yet to use? Segment based on stage of the sales cycle. Segment based on activity.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well. . # There are also other thing to think about.

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