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The Secret Sauce Of Start-Up Success

YoungUpstarts

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? As you develop your value proposition, think about the following questions. Get the right team in place.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME]. Thanks, [YOUR NAME]. Would you be open to a 15-minute phone or Zoom chat? Short, transparent and to the point.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. What are their favourite products or what features are they yet to use? Segment based on stage of the sales cycle. Segment based on activity.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. April Amrita Reply 13.

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