Marketing Metrics 101 for B2B Startups
www.rocketwatcher.com
NOVEMBER 8, 2010
. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. April Amrita Reply 13.
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