Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. Steve Blanks 30 years of Silicon Valley startup advice. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Startup Professionals Musings

APRIL 10, 2011

Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. Pundits in Latino countries quickly picked up on the name, ‘no va’ means ‘does not go’ in Spanish. Have you properly factored international into your product or service? Proceed with caution.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

MARCH 13, 2010

Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. Pundits in Latino countries quickly picked up on the name, ‘no va’ means ‘does not go’ in Spanish. After some painful negotiations we settled the case out of court for a twelve-months severance payment.

Brazil 121

Brazil Finland Silicon Valley Italy 121

Up and Running

NOVEMBER 14, 2017

So, we decided to apply some structure to the creative process to see if that would give us a name. Here’s the structure that we used to come up with our new product name. Note: While we used this structure to name our product, you could also use this same process to name a company. We did, and it worked.

Naming 82

Naming Product Search Silicon Valley 82

reidhoffman.org

NOVEMBER 12, 2013

We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111