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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. The end result—for manual or automated tagging—is a spreadsheet that classifies keywords by intent: VERY happy today.

Search 126
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

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Waving Goodbuy: Facebook’s Big Whiff on Traffic of Commercial Intent

Hunter Walker

Every day my Facebook and Twitter feeds are full of discussions about music, fashion, electronics, travel and other highly valuable verticals. Here are some ideas: Aggregating all the similar product names into a “comparison” unit with pricing and availability from top merchants. ” What a crock.

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The Anatomy of a Promotion: A Step-by-Step Guide to Building Successful Company Literature

Up and Running

A headline can be as obvious as the word “sale” or simply your product name. By splitting your page into three vertical or horizontal sections, you can create a layout that has natural structure and eye-flow. Giving life to your promotion. Your headline is a critical part of your promotion. It is all about context.

Design 86
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Four Things I Learned From Asking My Customers

Software By Rob

It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. You enter your product name and voila – 8 questions that Sean Ellis has used many times to achieve his massive successes with companies like DropBox, Xobni, LogMeIn and Lookout.

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6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ). Even though the later examples in this article focus on booking sites, there’s plenty to be learned that can apply to other verticals. What do you think?

Search 107
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. If you enjoyed that, you should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter. April Amrita Reply 13.

B2B 42