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The unimportance of product names

37signals.com

This is Signal vs. Noise , a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. Apr 27 2010.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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6 Tips to Choosing a Great Company/Product Name

www.startupnextdoor.com

The Self-Serve Startup » 6 Tips to Choosing a Great Company/Product Name. When naming your company you’re naming your baby. So give your baby a name that will still be a good name when she’s all grown up. The product name is not special in any way. Venture without Capital.

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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

The internet is growing increasingly visual, and while photos and videos are certainly an important part of web design, they can’t come at the expense of clarity. If a visitor arrives at a website and is presented with a large, high-resolution image with a few vague words, but can’t discern what the company’s product is, they will leave.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].

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24 Entrepreneur Explain How They Come Up With Their Business Name

Hearpreneur

Remember that your goal is to come up with a distinctive name and has an immediate impact on the people you're attempting to target. 17- Avoiding Web 2.0ish syndrome. Avoiding the Web 2.0-ish ish syndrome is one piece of advice I have for coming up with a company name. Thanks to Jonathan Saeidian, Brenton Way! #17-

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Simply type in the name of your company, brand, products, or services, and make sure to search for “[company name] reports,” “[product name] reviews,” and other appropriate keywords. With this approach, chances are that you won’t be able to find all content featuring your business on the web.