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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

In addition, research shows that companies that fail to align their marketing and sales departments have less ROI, and lose 10% or more of their revenues per year. What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product?

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

This required complete alignment across marketing and sales teams to engage, then close the deal. It’s proven to drive more revenue , improve customer experience , and power growth. I was knowledgeable about the product before ever communicating with the company. The complexity of the product. ABM makes sense.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is as important as any other feature to determine product/market “fit.” ” How many times have you seen someone struggle with an inferior product because they cannot afford the better one? Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. The key is an increased attention to storytelling that goes far beyond product description. Due to the free-flow of information, buyers have become fiercely independent.

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How to Successfully Approach Trade-Offs as an Entrepreneur in 2021

Up and Running

What is the service or product you’re bringing to market? Get your reputation together for that core service/product, and then branch out once you have loyal customers that have become advocates and spread your message throughout their personal networks. Start with socks and then go to scarves, for example.

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Revenue Development

K9 Ventures

SneakerLabs’ first product was a Java-based chat server and client. Since I had good connections with the University, we got a lot of feedback on how the product could be improved to meet their needs. We listened to their feedback and started adding features to the product accordingly. The product worked. Not so fast.

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