A Startup’s First Steps: What’s In A Name?

Gust

It bears mentioning that a startup’s corporate name doesn’t necessarily have to be identical or even similar to the product or domain name. Nevertheless, in the era of Internet and mobile services, in which companies tend to have a very direct relationship with end users, most founders want to name the company after the first (or only) product or service around which the startup is built.

Naming 103