Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

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Viral Cost Marketing SEM 141

Both Sides of the Table

JANUARY 25, 2015

This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Are our users addicted to our product? But if users don’t come back to your product directly and often I question whether you have a sustainable product / company. Are we making their lives better?

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Product B2B Warrant Technical Review 150

Startup Professionals Musings

FEBRUARY 12, 2023

Viral marketing costs real money, and your support staff and hosting systems cost even more. Finish the product before marketing begins. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product. Marketing should start before product development.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

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Campaign Cost Viral Marketing 167

NZ Entrepreneur

SEPTEMBER 28, 2023

Viral short form can help! Quality matters Our first banger had good lighting, a good thumbnail (which didn’t show our product at all), a brand new bike, a Mustang in the background, fast changes between clips, good music and it really made people wonder wtf was going on. So you still get a greater number of good leads.

Viral 102

Viral Startup Bootstrapping Algorithm 102

Startup Professionals Musings

NOVEMBER 2, 2022

Plan to deliver a family of products, rather than a one-trick pony. Even a great initial product, with no follow-on, won’t keep you ahead of competitors very long. A smarter risk is to build a plan, with associated greater resources, that will put you in position to expand your product line and keep one step ahead of competitors.

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Forecast Stock Options Technical Review Metrics 304

Startup Professionals Musings

MAY 17, 2020

Viral marketing costs real money, and your support staff and hosting systems cost even more. Finish the product before marketing begins. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product. Marketing should start before product development.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

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Product Campaign Acquisition Social Media 110

Startup Professionals Musings

MARCH 14, 2021

In today’s world, it seems that emotion, not logic, sparks the new trends that become culture, and drives our devotion or disappointment in new products and brands. Businesses which ignore this contract are excluded from consideration, despite maybe having a logically better product or price. Enlist disciples and a congregation.

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Marketing Social Media Affiliate Viral 317

Version One Ventures

NOVEMBER 14, 2012

Yammer sreenshot “Going viral” is often the holy grail for Internet startups, who hope to quickly scale to hundreds of thousands of users (then hundreds of millions) with relatively low user acquisition costs. When you turn your attention to SaaS products that are narrow in industry and profession, it’s even harder.”

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Viral Product Vertical Acquisition 149

The Startup Magazine

JULY 20, 2021

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. He served as a director for BGB Energy and then worked for Pacific Exploration & Production Corp. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

Viral 155

Viral Private Equity Venezuela Los Angeles 155

Startup Professionals Musings

DECEMBER 30, 2020

You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Intellectual property is required for a competitive edge.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

YoungUpstarts

AUGUST 10, 2020

Make sure you integrate video production into your company’s marketing plan. If you manage to get your video production and marketing right, you can dramatically boost your conversion rate. You can’t expect someone who has no idea about your offer to immediately purchase your product or service. Helps In Building Trust.

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Video Marketing Social Media Mobile 246

Startup Professionals Musings

FEBRUARY 8, 2020

Plan to deliver a family of products, rather than a one-trick pony. Even a great initial product, with no follow-on, won’t keep you ahead of competitors very long. A smarter risk is to build a plan, with associated greater resources, that will put you in position to expand your product line and keep one step ahead of competitors.

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Management Entrepreneur Forecast Stock Options 322

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Sometimes, it is just the right idea to brand your product inside that of a known presence.

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Viral Product Channel Audience 62

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

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SEM Viral Marketing Widget 379

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 1, 2011

Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. They would try out the product and service and then each talk to an additional two or more people each.

Viral 73

Viral Campaign Social Media Technical Review 73

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Trade shows.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Trade shows.

Viral 120

Viral Lead Generation Customer SEM 120

For Entrepreneurs

SEPTEMBER 15, 2011

The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products. Hint, the most important factor is not the one everyone expects.)

Viral 167

Viral Marketing Campaign Product 167

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

The Startup Magazine

JULY 20, 2021

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. He served as a director for BGB Energy and then worked for Pacific Exploration & Production Corp. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

Viral 78

Viral Private Equity Venezuela Los Angeles 78

Startup Professionals Musings

NOVEMBER 27, 2021

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Viral marketing needs a website.

Web 349

Web Viral Naming Internet 349

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Viral is an outcome, not a strategy. Products are the new services.

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Viral Marketing Startup Demand 228

YoungUpstarts

JUNE 18, 2020

and a full-fledged production crew. Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. What about real product demos? Many companies want to showcase their upcoming products. The bigger the team, the greater the cost.

Video 229

Video Advertising Technical Review Viral 229

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

Version One Ventures

OCTOBER 31, 2016

Just a decade ago, most software/cloud startups used a traditional model where product and marketing were siloed: product teams created the product and marketing drove people to the website to buy it. The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Version One Ventures

SEPTEMBER 17, 2013

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? These acts can often be start of a viral growth curve in the enterprise.

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Fractional CTO Software Review Viral Sales Cycle 154

SVPG

JANUARY 12, 2011

” He’s actually done it already: build a great product customers love. Building a great product worthy of conversation is generally thought to be the product manager’s job. But if you’re in product marketing, you should contribute as well. When a product actually delivers, people talk about it.

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Product Technical Review Social Media Viral 69

Hunter Walker

FEBRUARY 20, 2024

Many times we’ll never know, but the random products that end up popping because of a TikTok trend are always pretty fascinating anthropological stories. What Happens When TikTok Is Your Marketing Department [David Segal/New York Times] – Was it organic? Was it spon con? Was it both?

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Founder Vesting Vesting Cap Table Founder 59

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Trade shows.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. Photo Credit: Bozlur Rehman.

Social Media 119

Social Media Entrepreneur Retention Finance 119

The Next Web

DECEMBER 4, 2013

Along with building a product and a company, you need to build social momentum and buzz. Product and culture . Any brand wants to promote a culture and an experience to some extent, but in early stage-startups, an innovative product drives reputation. Startup Example: Coin. Strategy Adopted: Referral-loop.

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Social Media Media Viral Startup 158

Startup Professionals Musings

JANUARY 30, 2021

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

The Startup Magazine

JUNE 8, 2020

To market your product successfully, it is important to capture the interest and fulfill the needs of your clients. Embrace compliments and criticism in a positive manner and as a stepping stone to creating noticeable products. Weeks or even months before launching the product, start contests and pre-launch giveaways.

Product 93

Product Marketing SEO Engineer 93

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) Sometimes, it is just the right idea to brand your product inside that of a known presence. Not every social network is a Facebook or Instagram. Third: cost.

Viral 71

Viral Matching Syndicate Syndication 71