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Azione PR – It’s All About Taking Action

YoungUpstarts

Azione PR is a Los Angeles, California-based boutique public relations firm started by two enterprising and dynamic young women who despite their young ages already possess more than twenty years of experience in public relations and marketing in total. Our work should speak for itself.&#.

PR 213
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Looking ahead to the product launch, the marketing group hires a public relations agency to refine the positioning and to begin generating early “buzz” about the company. Doesn’t it depend on vertical market.? Implicit in these materials is the corporate and product “positioning.” Thanks for sharing.

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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., but now they were actually trying to implement it. (If If you can’t see the slides above, click here. Agora Cloud Services.

Customer 247
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Twitter Link Roundup #141 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing Tips: Public Relations & Focus – [link]. Lean Marketing Tips: Public Relations & Focus – [link]. 33 Creative Uses of Vertical Scrolling in Web Design – [link]. Plus, there’s that trick of freezing time (watch the video) that definitely could come in handy.

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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Sales people cost money, and when they’re not bringing in revenue, their wandering in the woods is time consuming, cash-draining and demoralizing.

Lean 244
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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities.