Steve Blank

MARCH 15, 2017

But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR.

Startup 310

Startup PR Public Relations Channel 310

YoungUpstarts

JULY 26, 2013

Study your communications interface with each and every prospect or client and identify these touch points specifically, including any web sites, request forms, email systems, phone systems, voice mail and other automated response technology, newsletters, text messages, faxes, in-person meetings, presentations, white papers, etc.

Technical Review 177

Technical Review Public Relations Community Customer 177

crowdSPRING Blog

JANUARY 31, 2011

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. You should determine exactly what it is you are trying to accomplish through public relations efforts and then measure your progress towards that goal. 2,500 Twitter followers?

Public Relations 130

Public Relations Small Business Lean PR 130

Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for PR.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? Press releases on a random public relations website? Think about where you get the most important news in your industry. YouTube videos? In most cases, probably not. This approach helps us determine the credibility of the source and its relevance to us and our interests.

Audience 150

Audience Framework Community Search 150

Duct Tape Marketing

MAY 19, 2011

When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). Here are the three options for offering valuable information: 1. All rights reserved.

Metrics 50

Metrics Social Media Small Business RSS 50

Duct Tape Marketing

JUNE 2, 2016

These can be business and industry associates, a loyal clientele, links to community organizations and a well-structured plan of public relations. This event provides exhibits, presentation of technical white papers and a host of program presenters linked to the plastics industry.

Networking 28

Networking Community DC Social Media 28