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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Thinking Aloud Aneace Haddad customer relationship management customer retention loyalty program Taggo' CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing.

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Benefits of Automated Sales Incentives Programs for Higher Productivity

Women Entrepreneurs Can

It also helps to organise information about customers and develop strategies for enhancing customer loyalty and retention. It is problematic because this particular individual may not be aware of an issue the customer has had in the past, so they miss out on any chance of redemption.

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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. But how can we use it to retain more customers? Image Source.

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Knowledge

Occam's Razor

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Redemption for the Indianapolis Colts at Super Bowl XLI. Five Rules for High Impact Web Analytics Dashboards. Web Analytics: A Puzzle or A Mystery? Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Is Real-Time Analytics Really Relevant?

Analytics 124
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Reactivation.