Occam's Razor
AUGUST 22, 2011
Search Engine Optimization (SEO) Metrics & Analytics. Redemption for the Indianapolis Colts at Super Bowl XLI. Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets. Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test. Brand Measurement: Analytics & Metrics for Branding Campaigns.
Occam's Razor
DECEMBER 9, 2013
Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). You can do it for Bing, email, AOL ads, social, even SEO! Perhaps do Email before SEO, or Social as stage one? You can finally see that the Conversion rate for Yahoo! As always, it is your turn now.
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