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The future of search is being reinvented with generative AI

VC Cafe

I referred to this in my post on incumbents vs. upstarts. While web search requires huge resources, I believe that smaller LLMs and open source technology will play a big role in creating specialised vertical search engines for topics like health, legal tech, travel, education, etc and there lies the opportunity for startups.

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Is the Future of Healthcare a Telehealth Company for Every Condition?

View from Seed

One of the most promising trends accelerating in digital health is the verticalization of digital health. Consequently, it is now feasible to build a large business by becoming a focused vertical provider that delivers superior care and patient experience in your specialty. .

Vertical 156
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The Fall and Rise of Verticals

deal architect

In the late 90s, Gartner used to grade outsourcers on a poster with scores for verticals, horizontals, geographies. A provider gave us the same reference client for. Couple of those years, I was on the team which graded the offerings.

Vertical 230
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How to combat negative investor sentiment? Use your customer references

Version One Ventures

Not every start-up can play in a vertical that’s an investor darling. Many investors were skeptical about their prospects: sales automation is a crowded vertical and Outreach had a bunch of well-funded competitors. But sometimes you can’t wait for investors to ask for those references; you’ve got to push them to talk to your customers.

Customer 130
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30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

Hearpreneur

#14- Brands will prioritize vertical video marketing Photo Credit: Austin Armstrong The number 1 trend for 2023 digital marketing will be brands making vertical video marketing a top priority. Vertical videos let potential customers Know, Like, and Trust brands faster, which can increase their reach.

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Fun - and funner - customer references

deal architect

When I met the Infor team last month, I heard about many of the micro-verticals they are pursuing. They are doing especially well in the hospitality business – and as they named some of the customers, I said, be nice.

Customer 230
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

For those not in the know, SEO refers to search engine optimization. You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? Grow your SEO business by specializing in your verticals.

SEO 147