ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. It’s critical to nurture the brand-buyer relationship to increase customer retention. Brands that focus on retention and nurturing customer relationships win in the long term. Ecommerce email marketing goes beyond promotional content, however.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

JUNE 26, 2016

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $400B. Long-term stability requires revenue growth and profit. Both have worked. Traditionally, it was simple.

Revenue 145

Revenue Valuation Startup Viral 145

Both Sides of the Table

JANUARY 11, 2014

We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase.

Social Media 355

Social Media Media Reputation Viral 355

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. And that can make or break your customer retention, especially in the early stages. Thanks to Christian Piller, Pollen Returns ! #2-

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. We had a client selling personalized jewelry who discovered through a retention analysis that 40% of his products didn’t drive any repeat purchases.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA CTO Hire SEM 167

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. There are other use cases, too, such as app developers seeking to maximize the value of users for a viral game with a lifespan of days or weeks. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. Retention / Churn. Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers. And they are revenue drivers in that simplistically impressions x fill rate x eCPM equals revenue.

Metrics 346

Metrics Startup Acquisition SEM 346

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. The “boring” but established, large market is where revenue is easy and competition is old, slow, and has something to lose.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail.

Channel 118

Channel Marketing Viral SEO 118

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. SaaS companies earn their revenue over time. Even with a great retention rate (e.g. of revenue, $0.30 Except, they lost $35m. for every $1.00

Business Model 335

Business Model .Net Revenue IPO 335

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase.

Social Media 246

Social Media Media Reputation Viral 246

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Distribution Social Media PR 190

Startup Professionals Musings

AUGUST 24, 2013

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. United Airlines is still recovering from that debacle. You need to be there. Keep up with the competition.

Social Media 271

Social Media Media Startup Reputation 271

VC Cafe

NOVEMBER 2, 2019

In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. Example of Baremetrics revenue per user benchmarks. cohort retention curves that flatten (stickiness) actives/reg > 25% (validates TAM). Software as a Service (Saas) benchmarks. Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

SoCal CTO

OCTOBER 8, 2009

R : Retention - do they come back & re-visit over time? R : Revenue - can you monetize any of this behavior? These are captured fairly well by his slide: The beauty of what he's defined is the relationship between retention and referral efforts and lifetime value. A : Activation - what % have a "happy" initial experience?

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Professionals Musings

FEBRUARY 26, 2017

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Last year, Facebook’s revenue from advertising was over $26 billion, which was a 50% year-over-year increase.

Social Media 120

Social Media Media Entrepreneur Reputation 120

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Professionals Musings

JULY 18, 2012

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Last year, Emarketer estimated that Facebook’s revenue from advertising was $3.8 You need to be there. billion in 2012.

Social Media 198

Social Media Media Marketing Reputation 198

Cracking the Code

DECEMBER 1, 2009

Popular Media: the key to viral marketing. The recession created opportunities! Software 2.0: How the use of internet is transform. ► 03/25 - 04/01. (1). Global warming: a plague for humanity? ► 03/18 - 03/25. (1). ► 02/11 - 02/18. (2). Getting the most of your online marketing: the In. Get your own helicopter for $50!

Software Review 48

Software Review Technical Review Cloud Europe 48

The Next Web

MARCH 2, 2014

Successful mobile games rely on virality and retention just as much as monetization to stay afloat. In the first 30 days of our anti-cyberbullying campaign, players were so excited about donating that 19 percent of our game’s net revenues ended up going to Cybersmile.

Mobile 142

Mobile Global Campaign Viral 142

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). Stuff doesn’t go viral overnight and not without promotion.

SEO 134

SEO Metrics Analytics Search 134

View from Seed

AUGUST 30, 2016

Next, look at the average revenue per user numbers (courtesy of Piktochart ) are listed below, and while this information is from 2015, it’s interesting to note the trends (Instagram projected to rise to $9 by 2020 according to Forbes ). In addition, look at Facebook’s revenue per user growth globally over the past few quarters.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel B2B 106

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

Hippoland

OCTOBER 16, 2016

As a result, for these kinds of businesses, investors often don’t expect that companies can earn revenue right out of the gate, because they may not legally be able to. Do you have virality built into the product? These are products that can and should generate revenue right out of the gates in both B2B and consumer ideas.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

ConversionXL

OCTOBER 14, 2021

To give context, compare market share changes with objective measures such as changes in total industry spending and company revenue, and strategic changes. And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics. Establish your goals and baseline metrics.

Metrics 157

Metrics Marketing Campaign Audience 157

klinger.io

JANUARY 17, 2014

As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Conversion Rates, Landing Page Optimizations, Funnel Optimizations, Viral Loops, Quick questions and insights are they typical examples of usecases of exploration. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67

The Startup Toolkit

FEBRUARY 27, 2012

Folks who know nothing about your business will evaluate it based on the default metrics: traffic & revenue. It’s harder for people (including your own team) to intuit the implications of your retention rate. The lean startup book’s engines of growth is a great starting point for picking good metrics: Growing virally?

Metrics 46

Metrics Retention Viral .Net 46

ConversionXL

JUNE 24, 2014

The number of visitors directly correlates to revenue – whatever business you are in. Going social improves the quantity and quality of data your marketing team receives, enabling you to make more informed decisions about everything your business does – including marketing & customer retention strategies.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

The number of visitors directly correlates to revenue—whatever business you are in. Going social improves the quantity and quality of data your marketing team receives, enabling you to make more informed decisions about everything your business does—including marketing and customer retention strategies.

Social Network 73

Social Network Viral Social Media B2C 73

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

Reid Hoffman

MARCH 19, 2019

Google realized that being the way to find the world’s information was a blitzscalable market, thanks to the network effects in its AdWords revenue engine. Dropbox made a great file-sharing product, for instance, but it was their viral marketing campaign that allowed them to cheaply acquire millions of customers.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Steve Blank

FEBRUARY 26, 2020

There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Revenue per customer? Revenue, Gross Margin?

Cofounder 429

Cofounder Seed Stage Valuation Angel Investor 429