Revenue = Resources
MAY 9, 2019
2019 addition] When I first made the switch from BD to sales at Foursquare I learned a very valuable lesson that has stayed true throughout my career and other companies I have worked with. In this constant struggle, I learned (definitely the hard way) that Revenue = Resources. When I was first on the BD team at Foursquare we would optimize many of the initiatives and strategic partnerships around brand recognition and exposure – there was no scalable revenue to speak of.