Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Professionals Musings

MARCH 21, 2011

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Viral 225

Viral Marketing SEM Startup 225

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. And there’s this other thing called “gross margin,” which shows the quality of your revenue.

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. For starters it brings a mindset to startups that not all of them have innately.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

FEBRUARY 25, 2017

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high. As entrepreneurs and business people, it behooves us all find and adopt changes which can improve our startup. Streaming video.

Internet 224

Internet SEM Wiki Entrepreneur 224

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

Startup Professionals Musings

AUGUST 11, 2013

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Viral 249

Viral Marketing Entrepreneur SEM 249

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. One of the most commons problems I see with startups that I’ve come across is the lack of a “growth team.”.

Revenue 60

Revenue Channel Acquisition Campaign 60

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. Of course, many startups are capital efficient and generally frugal.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. In my opinion, every startup needs to "pick a major" among these three drivers of growth. Choose one. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA CTO Hire SEM 167

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” That business model doesn’t compute in the startup stage, but that’s another story.

Search 225

Search Engineer SEM Widget 225

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Get exposure for your expertise.

Marketing 265

Marketing Viral Startup SEM 265

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If all you ever do is create YouTube content then I agree – that’s not a viable startup business.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Professionals Musings

JUNE 18, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase.

Cost 255

Cost SEM Burn Rate Startup 255

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

The Next Web

OCTOBER 26, 2013

Enterprise clients for whom Private Workplace was introduced are a minority at oDesk, but this minority brings the bigger part of the revenues. Most of clients are “startups, small businesses, and solo entrepreneurs who are building their business on or around oDesk,” Cooper said. Who needs freelancers?

Russia 151

Russia Ukraine Latvia Lithuania 151

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

YoungUpstarts

SEPTEMBER 10, 2018

Based on my own experience working for two different startup companies, Keteka and onlineresume.us , I will break down several important pieces of advice in order to help you better navigate the application process, what to do in case you are not accepted, and how to successfully prepare for participation in these kinds of programs.

Programming 109

Programming Chile B2B B2C 109

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. When Does Paid Acquisition Work for SaaS Startups? If you can make sales work, this is another eminently scalable channel for startups. Predictable Revenue. Hacking Sales.

Channel 118

Channel Marketing SEO Viral 118

Gust

JUNE 10, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase.

Cost 139

Cost Burn Rate SEM Startup 139

This is going to be BIG.

FEBRUARY 26, 2010

If you know of senior level business and technical professionals looking for exciting startup opportunities, they can sign up here: [link]. Our revenues have increased every quarter for the past two years. Correction: Last week's CTO position at Modcloth is actually a San Francisco opportunity, not Pittsburgh.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Steve Blank

APRIL 30, 2009

Many thanks, you’ve changed my startup a hundred times already. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Maybe the core of what you talk about in getting companies to success lies in the answer to these 2 questions. Keep ‘em coming.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

FEBRUARY 15, 2011

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Hearpreneur

FEBRUARY 14, 2018

I don’t feel comfortable sharing exact revenue numbers but it’s now making me more than $1,000 per month. I run an early stage-startup called Smarthome NX that helps consumers discover Smart home technologies through content, collaborative partnerships and commerce. Thanks to Feuza Reis, Next Level SEM ! #8-

Entrepreneur 71

Entrepreneur Technical Review SEO New York City 71

Startup Professionals Musings

MARCH 23, 2013

If you do all these things right by displaying other people’s ads on your website or blog, you will make money from advertising – like Google and Facebook, who offer services for free, and still make millions in revenue. But either way, it requires big numbers to work (traffic), click-through rates are small, and the pay per click is tiny.

Search 226

Search PPC Widget SEO 226

This is going to be BIG.

JULY 26, 2010

They’re more than doubling revenue every quarter and will soon be on track for a million dollar run rate. That’s quite a stretch from what a skilled SEM expert would do—one who starts tinkering around with time of day, geolocation specific terms, buying hundreds of keywords at a time, etc. Same thing with direct mail.

Acquisition 128

Acquisition Hockey Stick Customer SEM 128

crowdSPRING Blog

OCTOBER 6, 2010

Google’s revenue from adwords in 2009 was USD$23 billion. While adwords can be part of a strong small business marketing strategy, most startups and small businesses can’t afford to pay much for traffic. There are excellent alternatives, including search engine optimization (SEO). image from Google.

SEO 121

SEO SEM Social Media Engineer 121

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Image via Flickr.com.

Marketing 146

Marketing SEM Viral Social Media 146

YoungUpstarts

APRIL 26, 2016

Mobile apps represent a small fraction of the total mobile revenue for all but a handful of the biggest brands. Amazon has more app revenue than mobile Web revenue. This will not only drive more revenue from these customers, it will also make their experience better. Walmart is getting close to parity.

Mobile 100

Mobile Web SEM Affiliate 100

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. And one day a remarkable thing happened: we started making more than five dollars a day in revenue.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. Growth marketing borrows a concept from the lean startup methodology. Growth marketing doesn’t prescribe quick-fix hacks that any company can apply to “10x their revenue.”

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Online marketing for Startups: back to basics – p+p+p+p. Display Ads. Your customers have also learned to ignore those ads.

Small Business 107

Small Business Affiliate Marketing PPC 107