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How Perfect Pricing got me 1500 Sales in 2 Days

A Smart Bear: Startups and Marketing for Geeks

I’ve always been fascinated by the power of pricing, as demonstrated by stories like the jeweler who doubled her sales by trippling her prices. Isn’t fame and glory and RSS subscribers enough? translated into amazing sales: in the first 48 hours, I sold the book 1,476 times, for a total of $6,663 in revenue.

Sales 279
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RSS Troubles (FeedBurner)

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Apologies to those who read this blog via RSS. For about two weeks no new posts were showing up in my RSS feed, then last week old posts were marked as new with multiple rows of links added below them. Subscribe via RSS On Twitter? Just curious.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. He had teamed up with a former product manager at P&G to deliver seminars on just this subject.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. The board raises a collective eyebrow.

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The Best Small Business Tools of 2013

Up and Running

It’s the CRM (Customer Relationship Management) tool we use on our biz dev/sales team and it helps us be more efficient with tracking prospects and partners. ” -Caroline Cummings, VP of Sales and Business Development. Square : It’s been around for a couple of years and it’s only getting better. For Security.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?