Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

Occam's Razor

That is after all what pays our salary right? And we recommend doing more SEO. Do you see a few people coming on keywords you SEOed the site for? Data Analysis 101: Seven Simple Mistakes That Limit Your Salary is a post from: Occam's Razor by Avinash Kaushik.

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

All Things SEO. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. Bing SEO. SEO Library. Our SEO Events. How To: SEO.

SEO 58

Trending Sources

Brittleness comes from “One Thing”

A Smart Bear: Startups and Marketing for Geeks

Examples: large bidders tripled the cost per click, Google’s SEO algorithm changed, the event organizers changed the rules or stopped doing the event, the link-sharing site became irrelevant, the hot blog lost its traffic, the magazine running the ads finally failed.

SEO Advice for Bootstrapped Startups

sharkseo.com

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight.

How I Started, Grew & Sold An E-commerce Business For Quarter Million Dollars ($250,000)

Entrepreneurs-Journey.com by Yaro Starak

In my previous post, Why Leave A Six Figure Salaried Career For Online Entrepreneurship , I wrote about the various business ventures I have tried and tested over the years. Marketing was our highest tab, or largest business expense because we had no idea what search engine optimization ( SEO ) was (this was before all the scammers started sending out SEO service solicitation emails). The website was horrible from an SEO perspective.

How Kevin O’Connor, and FindTheBest Got Lean

Steve Blank

We hoped to start acquiring customers mostly through responsible, focused SEO, where we would target a variety of high-value search terms and provide relevant, useful content to users.

Lean 123

Build a Fast-Growing Company on a Bootstrap Budget

Inc Startups

500 honoree Slingshot SEO experienced 3,597 percent growth in just three years. 500 list of America’s fastest-growing companies this year, Slingshot SEO’s team is often asked ‘How did you do it?’ For Slingshot SEO, focus is a competitive advantage.

SEO 28

The 2016 State of Conversion Optimization Report

ConversionXL

The average salary of conversion optimizers was $71,340. Those in the US had the highest average salary ($87,926). The following four countries had the most respondents: There was also a difference in salary based on company size.

2015: Some Trends!

crowdSPRING Blog

After reading dozens of these posts over the past few days, I thought it might be interesting to look at 5 different sectors (digital marketing, social media, manufacturing, SEO, and energy) and find one or two really good ones for each. It is totally that time of year again.

SEO 34

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1. There are many other better no way I'll get fired SEO metrics.

How to Use Your Company Website to Hire Better

Up and Running

Here are some simple techniques for researching your audience, improving SEO , and providing information that matches what your potential applicants want to see most. Not familiar with SEO? In WordPress, for example, you can use the Yoast SEO plugin.

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more.

Cost 39

The Biggest Gamble of Your Career

Software By Rob

When I left salaried employment for consulting in 2006 it felt like a big gamble. So if they read a lot of SEO articles on your website, you can tag them with “SEO” and move them into your SEO crash course.

Why Take a Social Media Marketing Course?

The Startup Magazine

Since there is decreased number of social media marketing experts in the employment market, companies are always willing to pay a high salary for a qualified candidate. It is because social media has a broad influence in digital marketing and other fields so that you can explore are: SEO.

The fundamental lesson of the forces governing scaling startups

A Smart Bear: Startups and Marketing for Geeks

Even at a significant salary cut, and even if the company fails — the most likely outcome. Idealistic founders believe they will break the mold when they scale, and not turn into a “typical big company.”

See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

Occam's Razor

If you really believe this is not happening inside your company, pause and read the contract given to the SEO agency/internal person. Think of what SEO does. The belief is that these are hard to measure (and, so perhaps how to earn the annual salary increase / equity grant / bonus).

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

SEO Custom Reports. That can inform your content, SEO and PPC strategies. Sure, you’re making $0.33, but factor your salary in there. “ Statistics are like bikinis.

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more.

SEM 29

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Here are the most popular methods, according to the benchmark report… SEO – 66.14%.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future.

Adapt or Die: The New Technology Landscape

Inc Startups

Consider the jet engine, which was the “high tech” of its day and very expensive to build, employing many of the world’s best engineers at high salaries to develop. Innovation and access to seed capital is making it easier than ever to start a technology company.

How to Divide Equity to Startup Founders, Advisors, and Employees

thinkspace.com

The salary offered (and accepted) was quite low. In general, if the company is paying market rates in salary, then the table above plus a founder’s bonus grant, is appropriate. After all, you have to build a business and generate your own salary. Call Us: +1-855-629-6200.

Twitter Link Roundup #269 – Impeccable Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Why VCs Draw Big Salaries but Look for Founders Who Take Little crowdspring.co/1bf5Zuh. SEO Best Practices: What Not to Do (And What You Should Start Doing Now) | StartupCollective - buff.ly/1cNL0jR.

10 Rules for Winning (and Making More Money) in 2014

ConversionXL

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore.

PPC 42

Produce Actionable Insights: Mate Custom Reports With Adv Segments!

Occam's Razor

But not just SEO or keywords or our brand name. rant] It is so horrible that SEOs still get asked: “Can I rank #1 for word x?” The chance to understand what is actually driving business value (you know: the thing that pays your salary!).

SEO 31

6 Ways to Create Buzzworthy Content

Duct Tape Marketing

That page allows you to create your own content, an infographic style breakdown of how quickly billionaire investor John Paulson earns your entire yearly salary (ouch!). Comparing salaries).

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

Time to dial up SEO awesomeness in the UK! Bonus: This might be stretching it a bit but 100% of your internal site search terms should probably be on your SEO keyword list and likely a part of your Paid Search campaigns.

27 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I was doing freelance SEO consulting for e-commerce businesses and on my first trip to Thailand fell in love with the country and the culture. Each business has a story.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

" If your HiPPO is smart, and in my experience many HiPPOs are smart and well-meaning, shewill ask you this: " Is that 2% ($0.05) sufficient to cover the salaries, pensions, health benefits of everyone we employ to do catalog marketing? "

Twitter Link Roundup #210 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Startup founder salaries: Younger, more inexperienced entrepreneurs pay themselves less | The Next Web – crowdspring.co/1f87xE1. SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models | Moz – crowdspring.co/1f86l3x.

How to Build and Structure a Conversion Optimization Team

ConversionXL

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). The initial phase of establishing an optimization practice at any organization is an exciting time.

11 Tips for Health Coaches to be more Profitable in 2017 by Amber Dugger

Mike Michalowicz

Many health coaches spend loads of time perfecting her SEO and her website’s look and feel. 11 Tips for Health Coaches to be more Profitable in 2017, written by Amber Dugger. It is a very exciting time to be a health coach.

11 Tips for Health Coaches to be more Profitable in 2017 by Amber Dugger

Mike Michalowicz

Many health coaches spend loads of time perfecting her SEO and her website’s look and feel. 11 Tips for Health Coaches to be more Profitable in 2017, written by Amber Dugger. It is a very exciting time to be a health coach.

Twitter Link Roundup #220 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Salaries Startup Founders Pay Themselves | Business Insider – crowdspring.co/1nHU2OK. How to Build a Billion Dollar SEO Empire – crowdspring.co/1jrrtm7.

The Most Effective Way To Win A Negotiation

Mike Michalowicz

In negotiating a salary once, I agreed to a lower starting pay with a review one week later. The excellent working relationship was well worth one week at a lower salary. In our case, I will add conversion rate optimization, or PPC campaigns to the SEO proposal.

Oman 42

32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents

ConversionXL

I had received my first salary, moved into a colonial house in Panama City Casco Viejo district next to the Pacific Ocean. But the salary hadn’t been transferred yet. I offered myself as an internet marketer (doing SEO, PPC and so on).

The Things I Wish I Could’ve Told Young Mr Fishkin | Rand Fishkin, Moz | BoS EU 2016

Business of Software Blog

A talk that is not just about SEO and Inbound marketing but the entrepreneurial journey. For those which don’t know, SEO was something that until that time had been – I wouldn’t say incredible secretive but the search engines themselves were far less transparent than they were today.

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

The way it works is that you compute the total cost of your Social Media program: SM employee salaries and benefits, agency fees, content acquisition/production costs, analyst salaries, executive time invested etc. Facebook, at last count, has 1.5 billion monthly active users.

5 Reasons To Switch To Internet Marketing

Up and Running

Businesses already spend a lot on office rentals, employee salaries and other operational costs. You will have to use a combination of SEO strategies that include paid advertising to drive traffic to your site. The Internet is a new-age phenomenon like no other.