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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve written a lot about recruiting and hiring at startups including my controversial post on whom not to hire and my rapid response to the flame war. Sales & Marketing Advice Startup Advice' Not always, of course.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles. With the internet at our fingertips, even B2B customers research and compare solutions, completing 50-90% of the work before a sales rep is contacted.

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How a Virtual Assistant can Help Startup Make More Sales

ReadWriteStart

This problem becomes even more evident in the case of startups that have yet to develop their entire business infrastructure. This article will examine one vital activity and see how trained VAs can help your company improve sales. Automation has gone a long way in building and growing startups from scratch.

Sales 185
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Leaving Government for the Private Sector – Part 2

Steve Blank

The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. Sales roles : The sales cycle is similar to the recruitment cycle of a source.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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How a Virtual Assistant can Help Startup Make More Sales

ReadWriteStart

This problem becomes even more evident in the case of startups that have yet to develop their entire business infrastructure. This article will examine one vital activity and see how trained VAs can help your company improve sales. Automation has gone a long way in building and growing startups from scratch.

Sales 78
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. Where do you start?

Marketing 120