Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success
Version One Ventures
FEBRUARY 15, 2017
Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle. Top Hat adopted a bottoms-up approach to distribution, as covered in the Globe and Mail article: Sales took off after Top Hat ignored advice and flipped its sales strategy. Our portfolio company Top Hat just closed a $22.5M (USD) Series C round.