Startup Professionals Musings

SEPTEMBER 20, 2014

Creators of technologies that cure world hunger may find that hungry people don’t have money, but government agencies as customers are a very long sales cycle. This means more time and money for viral marketing, product iterations and promotions. Nice to have does not motivate a revenue stream. Limit the features and complexity.

Technology 286

Technology Startup Sales Cycle Social Media 286

View from Seed

JUNE 11, 2019

This can be helpful for businesses that have long sales cycles, ones that are in unpopular market segments, or are located in geographies without ample downstream series A capital.

Syndicate 202

Syndicate Syndication Seed Stage Lead Investor 202

Version One Ventures

MAY 30, 2013

In addition, by focusing on selling to smaller companies in the long tail, you’ll benefit from shorter sales cycles. Enterprise SaaS products can be viral , as companies are tightly connected to dozens/hundreds/thousands of suppliers, customers, and partners.

Sales Cycle 141

Sales Cycle Startup Viral Agile 141

Startup Professionals Musings

JUNE 19, 2016

Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. This means more time and money for viral marketing, product iterations, and promotions. Nice to have does not motivate a revenue stream. Limit the features and complexity.

Sales Cycle 120

Sales Cycle Social Media Viral Technology 120

Cracking the Code

NOVEMBER 10, 2009

In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? That is, if a company had a sales cycle of 6 months, should they include the past 2 quarters' of costs and not just the last quarter? mguinan said. Newer Post.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Sales cycle, as a consideration, also works the opposite way. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Sales cycle, as a consideration, also works the opposite way. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

YoungUpstarts

SEPTEMBER 13, 2018

Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social media front. Content doesn’t have to “go viral” to benefit your business.

Social Media 113

Social Media Sales Cycle Audience Media 113

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

Growthink Blog

SEPTEMBER 30, 2013

But when done right, the rewards can be the kind of word-of-mouth viral campaign effects that to date have only been available to consumer brands and marketing campaigns (see Old Spice , DollarShaveClub ). Multiple, Digital Touchpoints. From personalization of message follows multiplication of medium.

B2B 91

B2B Mobile Sales Cycle Viral 91

Cracking the Code

OCTOBER 9, 2009

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. Popular Media: the key to viral marketing. Software 2.0:

Software Review 48

Software Review Technical Review Cloud Europe 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

VC Venture capital Viral growth Plugin by wpburn.com wordpress themes Copyright © David Skok 2009, 2010. VC Venture capital Viral growth Plugin by wpburn.com wordpress themes Copyright © David Skok 2009, 2010. SolidWorks 2: The best VAR management program in the world? All rights reserved.

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Then we could focus on standardizing a product that could have an automated sales cycle online. April 15, 2009 9:20 PM Shaun said. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ReadWriteStart

NOVEMBER 16, 2010

SaaS reduces your sales cost but also means that VC is needed. Sellers get a lower cost of sale/shorter sales cycle and better revenue visibility. SaaS transfers risk from the buyer to the seller. In the end, SaaS benefits both buyers and sellers. So VCs will need to invest.

Software 127

Software Startup Architecture Bootstrapping 127

BeyondVC

AUGUST 26, 2008

And what many companies are learning is that no matter how on-demand your software is, if you are selling to huge enterprises you are going to have to spend huge dollars in sales and marketing. In order to get there, they can’t operate like an Internet start-up, letting their technology spread virally as end users hear about it.

Cost 60

Cost Sales Sales Cycle Demand 60

ConversionXL

APRIL 3, 2018

Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Offline sale – typically. Long sales cycle – 18 months or more. To understand acquisition you must understand lifetime value.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. One of my favorite examples of this is the design of viral loops.

Analytics 78

Analytics Metrics Channel Software Review 78

Hippoland

FEBRUARY 12, 2018

I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting). I don’t know how you get that many customers at scale without spending a lot. Because my $25k check isn’t going to last long.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting). I don’t know how you get that many customers at scale without spending a lot. Because my $25k check isn’t going to last long.

Seed Stage 48

Seed Stage Business Model B2B Email 48

mashable.com

SEPTEMBER 22, 2008

Free CRM – This is a Web-based customer relationship management software that allows for sales force automation. Track leads and manage your sales pipeline. Shoutlet – Distribute and track viral marketing campaigns across social media outlets. What will you find here? Join the 2.3 2 Are We All Asking to Be Robbed?

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

DECEMBER 9, 2013

In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. Emotional Design Influences Sales. image sources. Overall, the campaign would involve a lot of text.

Sales 126

Sales B2B Campaign Video 126

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

MARCH 3, 2017

On the other hand, if a content piece is going viral, it means it’s resonating with your audience. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle. Maybe, you have not added a CTA that encourages them to comment. CTA Click Through Rates.

Marketing 28

Marketing Metrics Clickthrough Analytics 28