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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. There are other factors involved in making your decision, such as: The complexity of the buying cycle. My experience is true for many others.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We came to the Lean LaunchPad class wanting to build a mobile/web research management system aimed at helping qualitative researchers better manage the media they captured in the field. Here’s how that happened. We were ready to learn, but pretty confident we would end the journey in the same market space in which we started.

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3 Advantages to an Experiential Web Presence

Duct Tape Marketing

3 Advantages to an Experiential Web Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. I spend a lot of time online. Guesswork and experimentation are no longer necessary when your users are entertained, moved and understood via your website.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Measuring success before the sale. The gated B2B portal.

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