YoungUpstarts
SEPTEMBER 2, 2015
Begin building the master sales calendar. Once a business has identified key dates that will impact its sales cycle, organized and categorized sales collateral and reviewed past successes it is time to merge the information together. Put events and past sales wins on parallel timelines.
Up and Running
MARCH 8, 2017
Instead of creating a sales brochure, create a white paper. One of TAB’s primary missions is to educate its client-base by providing unlimited resources, such as webinars and white papers, that will help them learn—rather than just selling our services. Before you start selling, get to know what they want.
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Cracking the Code
NOVEMBER 10, 2009
You can download the full white paper at www.bvp.com/cloud or click here. In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? Cloudonomics requires that you plan your fuel stops very carefully (more.) at 7:42 PM.
Duct Tape Marketing
DECEMBER 25, 2018
How long is your sales cycle? You also want to understand how the sales pipeline functions so that you can be sure you’re providing your team with the tools they need to succeed. Maybe that’s asking your marketing team to create white papers that address concerns prospects often mention to your sales team.
ConversionXL
MAY 27, 2022
In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Stage 1: Target the right metrics for an effective long game.
Duct Tape Marketing
FEBRUARY 22, 2017
While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Should you direct your prospects to a sales page, a white paper, a tripwire product, a calendar widget, a webinar?
ConversionXL
MAY 27, 2022
It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. A busy parent running a business in their spare time, for example, may not have time to consume a 70-page white paper. Find out which offers get a warm reception and use templates to test the length of the sales cycle.
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