Startup Professionals Musings

SEPTEMBER 20, 2014

Creators of technologies that cure world hunger may find that hungry people don’t have money, but government agencies as customers are a very long sales cycle. This means more time and money for viral marketing, product iterations and promotions. Nice to have does not motivate a revenue stream. Limit the features and complexity.

Technology 286

Technology Startup Sales Cycle Social Media 286

View from Seed

JUNE 11, 2019

This can be helpful for businesses that have long sales cycles, ones that are in unpopular market segments, or are located in geographies without ample downstream series A capital.

Syndicate 202

Syndicate Syndication Seed Stage Lead Investor 202

Cracking the Code

NOVEMBER 10, 2009

Recently, however, we have seen the rapid emergence of hyper-growth businesses in the PaaS and IaaS markets demonstrating that these will soon be independent, multi-billion dollar segments in their own rights with the potential for massive sales volume and attractive cash flow characteristics. sales and marketing. (10). mguinan said.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Cracking the Code

OCTOBER 9, 2009

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity.

Software Review 48

Software Review Technical Review Cloud Europe 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Version One Ventures

MAY 30, 2013

In addition, by focusing on selling to smaller companies in the long tail, you’ll benefit from shorter sales cycles. Enterprise SaaS products can be viral , as companies are tightly connected to dozens/hundreds/thousands of suppliers, customers, and partners.

Sales Cycle 141

Sales Cycle Startup Viral Agile 141

Startup Professionals Musings

JUNE 19, 2016

Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. This means more time and money for viral marketing, product iterations, and promotions. Nice to have does not motivate a revenue stream. Limit the features and complexity.

Sales Cycle 120

Sales Cycle Social Media Viral Technology 120

Growthink Blog

SEPTEMBER 30, 2013

At it, some of the world''s best Internet thinkers and researchers presented on key trends in business-to-business (B2B) online marketing, sales, and client engagement. This past week, I had the good fortune to attend the thinkB2B conference at Google’s Mountain View headquarters. My three takeaways: 1. Mobile, Mobile, Mobile.

B2B 91

B2B Mobile Sales Cycle Viral 91

YoungUpstarts

SEPTEMBER 13, 2018

Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social media front. Content doesn’t have to “go viral” to benefit your business.

Social Media 104

Social Media Sales Cycle Audience Media 104

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

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Customer San Francisco Lean Hockey Stick 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

So we know from this that the problem is not the quality of those sales people. They also know precisely how much additional traffic will need to be generated to reach the growth targets, and how many sales people are needed at a given productivity level, etc. SolidWorks 2: The best VAR management program in the world?

Metrics 55

Metrics Design Entrepreneur Startup 55

BeyondVC

AUGUST 26, 2008

I have written a number of times about frictionless sales and how on-demand companies have a huge opportunity to reduce their sales and marketing costs and subsequently scale their business more efficiently. As I mention in an earlier post, " The less friction you have in your sales and delivery model, the easier it is to scale.

Cost 60

Cost Sales Sales Cycle Demand 60

ReadWriteStart

NOVEMBER 16, 2010

In a consumer Web venture, the hustler/sales guy is non-core (a few biz dev deals are important but not core). Next page: The transition from a founder who does all the sales to a scalable sales team is really, really hard. SaaS reduces your sales cost but also means that VC is needed. Founding teams must be balanced.

Software 127

Software Startup Architecture Bootstrapping 127

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Offline sale – typically. Long sales cycle – 18 months or more.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. One of my favorite examples of this is the design of viral loops. sales page, cart, purchase, etc.)

Analytics 78

Analytics Metrics Channel Software Review 78

Hippoland

FEBRUARY 12, 2018

The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. high lifetime value) price such that you can get customers through partnerships / outbound sales / lead gen + inside sales / etc which generally also have some fair cost to acquire customers.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. high lifetime value) price such that you can get customers through partnerships / outbound sales / lead gen + inside sales / etc which generally also have some fair cost to acquire customers.

Seed Stage 48

Seed Stage Business Model B2B Email 48

ConversionXL

DECEMBER 9, 2013

So the question is, does emotion play a role in making more sales online? Before we look how emotion affects sales, we have to ask if emotion plays a role further up the marketing funnel – specifically for driving awareness and getting more reach. Emotional Design Influences Sales. As it turns out, yes. image sources.

Sales 126

Sales B2B Campaign Video 126

mashable.com

SEPTEMBER 22, 2008

Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. NetBooks – Marketing, sales, inventory and financial control in one place. Free CRM – This is a Web-based customer relationship management software that allows for sales force automation.

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

MARCH 3, 2017

On the other hand, if a content piece is going viral, it means it’s resonating with your audience. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle. Maybe, you have not added a CTA that encourages them to comment. CTA Click Through Rates. Conversion Rate.

Marketing 28

Marketing Metrics Clickthrough Analytics 28