crowdSPRING Blog

JUNE 6, 2014

Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing | WSJ – crowdspring.co/1h6bKMW. Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing | WSJ – crowdspring.co/1h6bKMW. Interesting experiment in Sweden (6 hour work days, with a control group) | Fast Company – crowdspring.co/1unc4cV.

Social Media 94

Social Media Small Business Design Software Review 94

crowdSPRING Blog

NOVEMBER 24, 2013

The madness is best summed up in the Yiddish and there are several variations: meshuggah (which Merriam Webster defines as crazy or foolish, but also happens to be a metal band from Sweden! ), meshugener (a foolish or crazy person), and (for our purposes here) mishegoss defined as general craziness, or a senseless behavior or activity.

Small Business 92

Small Business Software Review Startup Lean 92

VC Cafe

DECEMBER 10, 2013

In the first half of 2013, 43 percent of all album sales were digital, up from 38 percent the year before (Nielsen). One anomaly worth noting is Japan, where a bundling strategy helped increase CD sales last year by 3% to $4.3 Last year, 80 percent of Japanese music sales came from physical media vs. 34 percent in the US (IFPI).

North America 155

North America Norway Sweden Japan 155

Up and Running

MARCH 21, 2013

Because time is money, and in a mobile workforce, that spells sales gained. For a little perspective, Sweden is now recognized for having the fastest mobile broadband speeds, averaging download speeds of 22.1 Mobile Speeds. By mid-2012, 26.5 megabits per second (Mbps), according to a study by OpenSignal.

Mobile 74

Mobile South Korea HTML Denmark 74

Startup Lessons Learned

SEPTEMBER 12, 2008

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Problem is, you inevitably become yesterday’s old news. Take a look and let me know what you think.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

The Startup Magazine

JULY 29, 2021

The SaaS startup out of Sweden was named one of Fast Company’s Most Innovative Companies last year and has recently been getting a lot of buzz from music publications, including Billboard , for its pioneering work in the B2B music streaming space. TSM: Describe any Soundtrack Your Brand pivot point, and its impact on the company?

Founder 157

Founder B2C B2B Audio 157

Startup Lessons Learned

FEBRUARY 28, 2009

We set sales targets from day one, $300 the first month. As the experiments progressed, day-in-day-out we werent making sales. The bare fact of our failing to make sales forced us to peel back the onion, step by step, until we realized just how big a problem we had. that justify decisions already made.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

MARCH 22, 2010

These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. Substantial research shows that immigrants play a key role in American job creation.

San Francisco 121

San Francisco Indiana Lean Startup 121

Austin Startup

MARCH 23, 2018

And in Sweden and Finland, robots now write more news articles than humans. Newsrooms in Sweden and Finland are leading the charge into more fully-automated content, with algorithms analyzing the facts, writing the news, and pointing their human counterparts to the most interesting stories. J-schools are teaching Python.

Finland 54

Finland Sweden Arizona Audio 54

Startup Lessons Learned

JULY 28, 2010

To acquire new money managers, the company makes traditional sales calls, which means they’ve interviewed many, many professionals and gotten a strong sense of their needs. .&# says Rachleff. At the same time, whenever a customer closes an account, kaChing contacts the person to find out why; most agree to a short phone interview. .&#

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

Startup Lessons Learned

NOVEMBER 8, 2008

The book lays out a disciplined approach to make sure this period doesnt last forever, and clear criteria for when you know its time to move to an execution footing: when you have a repeatable and scalable sales process, as evidenced by early customers paying you money for your early product. If I get sales I will expand on the site.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

NOVEMBER 17, 2008

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. As the company grows, this kind of work generalizes into "executing the companys current strategy."

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Startup Lessons Learned

JUNE 8, 2009

For example, I quickly learned that when I twittered about the event, more often than not I would make a sale. I’ve often wanted to wire up a bell to sales data, so that when we make a sale, we literally hear the cash register ring. When the incidence rate is small, emails or text messages are a great mechanism.

San Francisco 84

San Francisco Lean Continuous Deployment DC 84

Startup Lessons Learned

SEPTEMBER 15, 2008

If you are trying to find a product that sells, than each test would require a different product to be created (or at least a different sales page).in This adds to the complexity of decision making since you dont know its the ad, sales page, product, keywords and so on. Take a look and let me know what you think.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Hearpreneur

DECEMBER 1, 2017

The company now has additional communities Phoenix, AZ, Washington, DC, and Sweden, with several other cities in the works. She did over 3 million dollars of online sales in the last 16 months. What is Hera Hub? Hera Hub is a spa-inspired, shared workspace and business accelerator for female entrepreneurs.

San Diego 48

San Diego Entrepreneur Marketing Technical Review 48

Occam's Razor

OCTOBER 15, 2012

The question they'll ask: But how do we know our $250,000 investment in digital (ads plus sites/apps) will drive offline sales? For example, from the outside Sweden and Norway are practically one and the same. There are other scenarios, there are other questions. But the crux of it all is: Prove it.

Global 136

Global Czech Republic Russia Norway 136

Startup Lessons Learned

APRIL 9, 2009

So instead of having sales, marketing, and business development, we have a problem team implementing customer development. Creating a company-wide feedback loop that incorporates both customer development and agile development is a challenge. Traditional department labels just make it harder. Take a look and let me know what you think.

San Francisco 132

San Francisco Continuous Deployment Lean Agile 132

Startup Lessons Learned

APRIL 26, 2009

Although customers didnt flock to this offering at first, we had enough of a developer program active to start recruiting early adopters to start creating 3D objects for sale in our catalog. The net result was powerful: within six months of starting the company, we were able to get a basic version of our product into open beta.

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

OCTOBER 20, 2008

Of course, the sales folks had new features as their #1 priority. But the results were excellent - customer satisfaction, sales, profits, quality, attitudes all improved dramatically. The major change was never starting any project without sales, marketing, manufacturing, field support, purchasing, etc. What a freaking mess.

Software Review 164

Software Review Engineer Management Technical Review 164

Startup Lessons Learned

DECEMBER 7, 2008

All too often hackers stay hacking because of this lack of seeing the bigger picture or not having the support to make the transition. Take a look and let me know what you think.

Software Review 94

Software Review Technical Review Part-Time VPE San Francisco 94

Startup Lessons Learned

JANUARY 28, 2009

This is usually exacerbated by zealous sales persons who oversell the features, or even more typical, promise completely new features. Little refactoring sessions are certainly a good step and sometimes the business needs to realize they have leveraged their code base as far as it can take them. Take a look and let me know what you think.

San Francisco 79

San Francisco Lean Continuous Deployment DC 79

Startup Lessons Learned

SEPTEMBER 8, 2009

Similarly, government purchasing is a frustrating series of hoops, even compared to enterprise sales. I'll add one more point: The SBIR program is based on a dated notion of small business research, and the multi-year process doesn't line up with the speed of many modern startups. Take a look and let me know what you think.

DC 90

DC Washington San Francisco SBIR 90

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Is that a lot? I have given more than two-dozen paid speeches this year – is that a lot? Is that good? These are pretty interesting anecdotes, but they are hardly the kind of serious approach that these questions deserve.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. In the right situation, its a very useful tactic, too. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

MARCH 4, 2009

Because this language may lead you to believe this concept is for enterprise sales only, I thought Id walk you through an example from the world of consumer electronics. But if that piece-parts solution is great, then its unlikely they are going to need to buy any additional products. Take a look and let me know what you think.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

VC Cafe

JULY 2, 2012

Girls in Tech London picked the top women in 19 countries – the UK, Ireland, Spain, France, Germany, Italy, Belgium, the Netherlands, Denmark, Sweden, Norway, Finland, Latvia, Lithuania, Poland, Russia, Turkey, Greece and Israel – on the basis of their leadership and excellence in innovation and technology.

Latvia 109

Latvia Lithuania Russia 109

Startup Lessons Learned

OCTOBER 11, 2008

Sales depend on being right (whereas in UGC we can pretty much try anything, and promote the winners). You do get the beneift of total control of your content, so you can guarantee your customers a quality experience. Your platform may require you to staff up a large production department to crank out enough content to satisfy your customers.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

JULY 29, 2009

This makes lean supply chains more robust in the face of the unexpected: if sales suddenly dry up, they are stuck with less unsold inventory and simultaneously have less debt to service. Lean vs. debt In the world of physical goods, the leaner a supply chain is, the less debt is required to operate it.

Technical Review 168

Technical Review Software Review San Francisco Lean 168

Duct Tape Marketing

MAY 18, 2017

A 2016 Content Preferences Survey Report stated that 47 percent of respondents (B2B) indicated they viewed three to five pieces of content before engaging with a sales rep. delivers measurable inbound marketing services that generate quality leads through SEO, social media, and content marketing as the CEO at DLE Solutions in Växjö, Sweden.

SEO 59

SEO Small Business Sweden Engineer 59

Up and Running

AUGUST 11, 2016

A brand’s sales pitch is of little to no importance to Millennials. This system benefits parties on all sides of the sale. Bank of America gains more customers, the brand sees an increase in sales, and the consumer earns cash back on purchases made without jumping through hoops.

United Arab Emirates 60

United Arab Emirates Social Media Redemption United Kingdom 60

Hearpreneur

SEPTEMBER 12, 2018

Firstly, the term Mooring is defined as a boat anchor, and my business was built on the concept that Marketing and Sales are the foundational anchors of your business, the stronghold through the ebb and flow of the general economy leveraged for growth and sustainability.

Naming 73

Naming Suriname Entrepreneur Sweden 73

Startup Lessons Learned

OCTOBER 30, 2008

This can take the form of a traditional sales pipeline or a registration-activation-revenue chart. For example, on the "leading indicators" front, I think companies should use a funnel analysis to drive decisions and get rapid feedback on how they are progressing. Take a look and let me know what you think.

Lean 121

Lean San Francisco Continuous Deployment DC 121

Hearpreneur

MARCH 15, 2016

Has your immigration from Sweden had any impact on how you approach your business? In addition we have a fantastic marketing team and a sales team that are successfully plugging away every day, many many hours. I’m a journalist and a children’s author, I have had my own production company and I have worked in television.

Advisory Board 48

Advisory Board Michigan SBIR Revenue 48

Austin Startup

JANUARY 24, 2018

At my own company for example, we have had less success selling locally in Austin than we have had selling to companies in New York, San Francisco, Australia, Germany, Sweden, and even China! Most investing is local, most hiring is local, but very little buying is local.

San Francisco 48

San Francisco Austin Sweden Germany 48

Startup Lessons Learned

AUGUST 16, 2010

Meanwhile, individuals and smaller companies emailed by the hundreds to say that they wanted the features of custom channels, but the sales model—arranged like a media buy—didn’t make sense to them. -Eric] Big companies said they liked the idea, but SlideShare found it hard to close deals.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Duct Tape Marketing

SEPTEMBER 15, 2016

In 2011, Lexus Sweden was the first automaker in Europe to provide customers with a voice through the use of reviews and incorporated them into its overall marketing and branding strategy. Following the site’s launch, Burberry saw a 50% year over year increase in e-commerce sales. Lexus Builds Trust Through Conversation. The Takeaway.

Social Media 28

Social Media Sweden Audience Advertising 28