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SXSW Pitch Finalist: StrongSalt

Austin Startup

What’s your favorite thing about being based in San Jose, Calif.? This track brings together founders and funders and showcases exciting new companies, products, services, and business models across different verticals and industries. What has the startup experience taught you about life? Don’t be stressed?—?tomorrow

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. The San Jose Sharks used this high-value segment to successfully to drive 33x ROI on their Facebook Ads campaign. These are your “whales.”. How do you create the segment?

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The Shift Towards Universal Search

Genuine VC

universal & blended vertical search was a hot topic at the Search Engine Strategies conference in San Jose last month), but I have heard a lot less buzz about it in startup circles. I've seen a number of conversations about universal search in the SEO trade circles (e.g. To me, there is potential underserved opportunity here.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

It’s like arguing against vertical software. I have written countless products for startups including creating the internet kiosks at the San Jose airport you may have seen. PS I’m not one of those 90%, but.NET is one obvious choice for writing client software – especially since MonoMac became viable.

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