Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs. Don’t be the last to get on board.

Cost 255

Cost Burn Rate SEM Startup 255

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 120

Social Media Media SEM Startup 120

mashable.com

MAY 28, 2010

Johnson also says that search engine issues have affected the style of names. People consciously try to create names with unique keywords so theirs will be the only result in targeted Google searches. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs. Don’t be the last to get on board.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Up and Running

JULY 26, 2016

Luckily, we had our team spread across the world and were able to get these (real) shots without spending a fortune: We selected a few reporters that wrote about our space (had expertise in it) and started shooting pictures through their social networks. Google AdWords or SEM (expensive). Search ads are expensive, however.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 15, 2008

For example, one angel investor reportedly invested in several hundred social networking ventures employing this philosophy. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Gust

JUNE 10, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Cost 139

Cost Burn Rate SEM Startup 139

crowdSPRING Blog

MAY 1, 2013

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). Social Media Marketing. Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. In particular, the best practices include using Inbound Marketing to build traffic, instead of paying for traffic with search ads.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

SEPTEMBER 14, 2008

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. But the early customers all compared it to MySpace.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs. Don’t be the last to get on board.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

www.cscyphers.com

MARCH 8, 2012

have you tried online search like we.makeastartup.com aswell? facepalm Spammed within an hour >> 2012/02/28 RT @mikeloukides : best customer may not be the 1 who buys the most, but who has the most influence on social networking. Social Networking (22). social networking. And… what else?”).

Cofounder 40

Cofounder Technical Review Founder Software Review 40

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Their ads of “Cloud Demand Prediction” hadn’t been catching the eyes of people searching for these keywords.

Customer 247

Customer Cloud EC2 Channel 247

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). But a blog or an active presence on a popular social network does present a great opportunity to provide your opinions about key issues relevant to your business and to build thought leadership.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). But a blog or an active presence on a popular social network does present a great opportunity to provide your opinions about key issues relevant to your business and to build thought leadership.

Small Business 84

Small Business SEM SEO Social Network 84

Startup Lessons Learned

SEPTEMBER 18, 2008

Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Eric Friedman

MARCH 16, 2008

AdWords Auto Spending New Google feature that automatically (sort of) spends your SEM budget. Launching Album on Social Network site. Google’s Secondary Search I saw this one in action recently with CitySearch. Twitter Explained Great explanation of Twitter via CommunityGuy. The Middle Tail ? 1,000 true fans.

SEM 60

SEM Aggregator Social Network Networking 60

abovethecrowd.com

JULY 17, 2013

Over 45% of Yelp’s* searches begin on mobile. The applications can also leverage mobile-only features such as GPS search and the camera interface. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. The core concept of “search” is in transition.

Mobile 96

Mobile SEM SEO Technical Review 96

Both Sides of the Table

MAY 15, 2010

Swipely is a social network orientated around users credit card transaction data. CEO/President is Karl Siebrecht (ex-Pres of Atlas at AQuantive and ex-GM of ad platform product management, search and display marketing, and mobile and gaming advertising for Microsoft). Primarily targets SMBs. Founded in 2006 by Aaron Finn.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). Facebook Ads.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). Facebook Ads.

Social Media 48

Social Media Marketing Analytics Audience 48

Duct Tape Marketing

MAY 4, 2016

Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. Marin Software – Optimize your Search, Social & Display ads across channels and devices. SEM Rush – Find profitable key words. AgoraPulse – Full social media management tool.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the iPhone, it seems that two are driving most of the installs: the "newest apps" RSS feed (which may be combined with PR) and a primitive form of SEO, when people search the App Store for a specific kind of app. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

NOVEMBER 10, 2015

Tools like SEMRush and MOZ can give you lots of information about SEO and SEM – things like keyword ranking, backlinks, and even AdWords spend. RivalIQ produces very nice reports that show you how you stack up with some basic SEO and SEM, but where it shines is in comparing social networks, social content, and social engagement.

Metrics 28

Metrics Small Business Analytics SEM 28

VC Cafe

SEPTEMBER 27, 2010

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. calcalist ].

Software Review 138

Software Review Venture Capital Technical Review SEM 138

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Administrative specialists.

Entrepreneur 267

Entrepreneur SEM Lead Generation Social Network 267

Startup Lessons Learned

SEPTEMBER 18, 2008

Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. And I dont see much searching for apps going on. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Administrative specialists.

Product 223

Product Entrepreneur SEM Lead Generation 223

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. the most sensible SEM advice Ive read - discussed in the context of a real situation. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

OCTOBER 27, 2013

Historically, searches for online images have been accomplished by searching for the meta-data associated with the image – the tags and words used to describe the picture. New technology is allowing for computer vision techniques to the image retrieval problem, that is, the problem of searching for digital images in large databases.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Administrative specialists.

Entrepreneur 120

Entrepreneur SEM Lead Generation Social Network 120

Brandanew

JANUARY 8, 2016

My two go-to Twitter analytics and search tools? Twitter’s own analytics and search. On the social analytics side, I have been using Buffer for more that an year now, and it’s downright fantastic. My favorite analytics tool for social media is Moz Pro. image credit. Tool 7: Moz Pro. You work smart.

Analytics 100

Analytics Social Media Marketing Media 100