The goal of any business establishment is to make money, and criminal law firms are no exception. However, the industry is extremely competitive, making it rather difficult to grow your business. You can never stay for more than 30 minutes on your television without seeing a criminal lawyer ad.
The question now turns to how you survive in such a cutthroat industry. Well, below are six ways to grow your criminal law firm.
Local Search Engine Optimization
When an individual needs a lawyer, they hardly ask their family and friends. Almost all the time, these individuals will run a quick search on the internet. Local SEO will help criminal law firms attract these clients that need your help.
However, understand that local SEO is not as easy as it sounds. There are several strategies that you have to employ to have a successful campaign. For example, the use of specialty-specific keywords. Don’t just write ‘lawyer in Texas,’ instead go for ‘criminal lawyer in Houston, Texas.
Focus on building relationships
A client needs to trust you before they can even consider hiring your law firm. You will get more business when clients feel like they can trust you to handle their case diligently. How do you build the trust you need?
Well, the answer is pretty simple – work on the relationships. Understand that every person that gets to your website or door is a future client. Some of the time, these people can also act as referrals in the future, which is equally significant. Connect with people who approach you by offering legal advice and building a rapport.
Paid advertising
Paid advertising is a critical component that dictates the success or failure of any business. This is especially true when you are new in the industry. However, which advertisement platforms are ideal for a criminal law firm?
The best option is mixing both Google and Facebook ads since they get the majority of the online traffic. Remember that your ad needs a strong call to action and value proposition.
Provide quality customer service
Providing the best possible customer service is not all about getting referrals. As stated earlier, many individuals will find your law firm through a search engine. When these visitors get to your site, they will start by looking through reviews and testimonials.
Providing top-notch customer services ensures that your previous clients leave good reviews and testimonials. Through the positive reviews, criminal law firms will gain the trust of any future clients who visit their websites.
Incorporate an educational lead magnet
If you want to transform all the traffic on your website into business, you need to incorporate an educational lead magnet. When browsing online, you have probably come across these websites that require your email to send you informative content.
Ensure that the lead magnet is relevant to criminal law, and you should be golden. It should also be short, concise, and digestible. Using the incorporated lead magnet, you can quickly transform the traffic on your website into good business.
Start a blog
I know it sounds odd at first, but starting a blog is an excellent way of growing your criminal law firm. How does starting a blog help? Well, understand that a blog improves your SEO ranking significantly. You also get to build trust while educating your readers.
You don’t need a complicated blog for a criminal law firm. All you need is an average of three quality posts per month. Ensure that you post relevant material that is both educative and problem-solving. Your blog readers will learn to trust you and contact you whenever they need you.
Conclusion
Yes, getting clients can be somewhat tricky for criminal law firms. However, using the six strategies highlighted above, you can successfully grow your criminal law firm. Soon enough, your office will be flooding with walkthroughs, calls, and emails.
