From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
The fact that we can get stuck at this level of soul searching is something that is rarely seen in other industries. Search for “social CRM” and “social loyalty” and you’ll find lots of examples of companies linking Facebook and Twitter to their loyalty programs. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.
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